When I learned about the MarchTweetness site, a Twitter powered thingy much like ExecTweets but focusing on NCAA March Madness basketball, using Twitter to cheer on your teams, I really wanted to see it. Well, I never could, and now we know why. NCAA made Federated Media, responsible for the site, take it down, due to trademark infringement. Ouch. Nothing about that in the FM blog post though, they’re blaming it on technical difficulties. Fine, in a way I guess it was!

Well, basketball fans can check it out now, under the new name of TitleTweets. Still sponsored by AT&T. This may not be Twitter’s business model, but it sure is an interesting one for ad agencies like Federated Media.