I was recently asked if signing up for a social linking service was “good” for the blogger.
How can I answer that?
First, what’s good for you as a blogger may not be good for me. How would I know what’s good for you?
Second, social media services are popping up all the time. Do they work? I don’t know. How much money has anyone honestly made from Twitter recently?
Hours a day are spent twittering, but does it really enhance your reputation, bring business through your virtual door, increase traffic and revenue on your blog, or just bring in money directly? Is it working for you, and only you? Or is it working for everyone?
You probably have a facebook, myspace, mybloglog, and numerous other social accounts in addition to your blog. How is that really working for you? Are these multiple services bringing in the traffic, and are they hanging around for good? Are they making you money? Are they building your reputation that brings in indirect income through consultation and services? Or are you neglecting your blog?
What about all those links you added to del.icio.us, Digg, Spurl, Furl, Reddit, and so on? Are they bringing in the traffic they once did? Are you still seeing the benefits? Or are the benefits now diluted because everyone is doing it and it’s so hard to find anything because there is so much too look through?
What about Technorati and all those tags you smeared all over your blog, which you thought would bring you a lot of traffic from Technorati. Does it still?
Does anyone use Technorati as a search engine or directory any more? Honestly. When you use it, you go looking for yourself, don’t you? You don’t begin your search there, do you? Do potential readers?