For bloggers it can be a long and difficult road to reach success and occasionally come close to your subjects and conduct an interview with them. It was great to see that UK Manchester United blog Red Rants had the opportunity to run an exclusive interview with world star Nemanja Vidic. This would be the ultimate dream for many a sports blogger but things aren’t always as nice as they seem. Content theft often is an issue, especially when exclusive entries, interviews are scored.

Red Rants was no exception to this rule. Only some later, today, two main stream UK media outlets used the interview without attribution. Both published quotes of the interview without referring to the source. The Skysports article consist of more than 50% quotes. Surprisingly Skysports Terms and Conditions do NOT allow reproduction and even don’t mention Fair Use. [Read more…]