Google Agrees To Acquire Urchin

Filed as General on March 29, 2005 2:41 pm

by Duncan

Google Inc. has announced that it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company.

Urchin is a web site analytics solution used by web site owners and marketers to better understand their users’ experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers. These products are used by thousands of popular sites on the Internet.

Interestingly Google said it plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective. Whether this is in addition to current Adsense tools or as a new standalone product is yet to be seen, but the inclusion of such tools assists Google at a time where competitors, such as MSN, are launching challenges to its previously unmatched advertising services, favoured by many bloggers.

“We want to provide web site owners and marketers with the information they need to optimize their users’ experience and generate a higher return-on-investment from their advertising spending,” said Jonathan Rosenberg, vice president of product management, Google. “This technology will be a valuable addition to Google’s suite of advertising and publishing products.”

Financial terms of the deal were not disclosed.

(via media release)

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  1. The Newest IndustryMarch 29, 2005 at 8:57 pm
  2. By Thomas Sullivan posted on March 30, 2005 at 6:51 am
    Want an avatar? Get a gravatar! • You can link to this comment

    Just wondering what Google is doing vis-a-vis other advanced technologies?High Tech Stock Analyst Daniel Rangel notes a company that might be a good long term buy. Amiworld Inc. a company listed on the Bermuda Stock Exchange has made some changes in focus and appears to be on the brink of some major breakthrouhs. Currently, the company stock can be purchased at a little over $2500 (US) per share in blocs of $25,000 or more by qualified investors.
    However, if the company proceeds with two imminent deals the price of this stock will rise exponentially as it seeks capital in other public markets.
    They are currently close to a deal with a company on the cutting edge of scent based technologies — they have put together a top flight research and development team to carry this out — Rangel notes how another privately owned company was able to raise $20,000,000 with technology not nearly as advanced as that which Amiworld is in discussion with.
    Amiworld is talking with companies about two patents to develop. Amiworld will setup affiliated companies in the near future that have expertise in e-commerce and the model they have constructed offers far greater potential than do the mere sale of devices. By charging monthly fees, update fees and licensing the technology to advertisers Amiworld thinks that they have the opportunity for a major breakthrough in this potentially lucrative area — an area not yet being utilized on the Internet or in e-commerce.
    Mr. Rangel recommends that serious investors take a hard look at Amiworld. If, the scent based technology goes forward as now anticipated this company stock price will jump 10 to 15 times and be a strong candidate for listing on NASDAQ or other exchanges.
    Daniel Rangel is one of the top security analysts in the United States. Mr. Rangel has discovered small stocks some on offshore exchanges that have jumped greatly in value.