Google’s secret ad network

Filed as General on November 28, 2006 7:03 am

by Thord Daniel Hedengren

It appears Google won’t settle for ruling the CPC market, now they’re hitting the CPM ad networks as well. Yes, that’s costs per thousand, as in display based advertising, much like the likes of Doubleclick (are they still live?) does.

You can’t join though, it’s by Google invitation only, according to this post by John Chow, who runs The TechZone which is in this network. Apparently you negotiate a flat CPM rate with Google, and it works from there.

Will this be available to the rest of us? Well, John seems to think that you need a major site to get invited to this, and he might just be right. Google can already deliver brand building ads to smaller publishers via the Adsense network, which supports text links, image ads, and is fiddling with video ads. So this new, top secret and yet unnamed ad network sure looks tailored to the major websites out there. Interesting.

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  1. By Sam posted on November 28, 2006 at 9:07 am
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    Cost per thousand…not cost per million. (The M is the Roman numeral for Thousand.)

  2. Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Tuesday • November 28, 2006 at 11:21 am

  3. By Amit Agarwal posted on November 28, 2006 at 12:05 pm
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    I guess this is just giving the advertisers an extra option to choose any section of the publisher’s website where they to put their ads.. so just part of the site targeting feature which has existed in Adwords for long.

    BTW, CPM = cost per mile (thousand)

  4. By John Engler @ UnsubCentral posted on November 28, 2006 at 12:53 pm
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    Actually, CPM = Cost Per Thousand. Think Roman numerals.

  5. By Joost Schuur posted on November 28, 2006 at 1:39 pm
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    CPM stands for ‘cost per mille’. It’s cost per thousand, not million.

  6. By Mike Rundle posted on November 28, 2006 at 3:45 pm
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    Hey Thord, CPM means costs per thousand impressions, not million.

  7. By Thord Hedengren posted on November 28, 2006 at 3:48 pm
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    Hah! Of course it does! That proofing thing again. Thanks Mike, I’ve corrected it. :)

  8. By Mike Rundle posted on November 29, 2006 at 1:38 am
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    Wow, nothing like comment approvals going through at odd times lol.

  9. By Thord Hedengren posted on November 29, 2006 at 3:14 am
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    Indeed. For all you who posted your comment earlier, the one that was online when I replied was Mike’s. I didn’t ignore you or anything. :)

  10. By Seuss posted on November 30, 2006 at 2:28 am
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    …and yes, DoubleClick is still alive and doing well as one of (if not THE) largest ad serving company in the world…