Google’s secret ad network

November 28, 2006 | By Thord Daniel Hedengren | Filed Under General, Professional Blogging

It appears Google won’t settle for ruling the CPC market, now they’re hitting the CPM ad networks as well. Yes, that’s costs per thousand, as in display based advertising, much like the likes of Doubleclick (are they still live?) does.

You can’t join though, it’s by Google invitation only, according to this post by John Chow, who runs The TechZone which is in this network. Apparently you negotiate a flat CPM rate with Google, and it works from there.

Will this be available to the rest of us? Well, John seems to think that you need a major site to get invited to this, and he might just be right. Google can already deliver brand building ads to smaller publishers via the Adsense network, which supports text links, image ads, and is fiddling with video ads. So this new, top secret and yet unnamed ad network sure looks tailored to the major websites out there. Interesting.


About the author: Thord Daniel Hedengren is a designer, writer, and blogger, and also the editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. He founded the interview blog BloggerTalks, does loads of kickass design.

© Copyright 2006 The Blog Herald | Submit post to Blogosphere News | More articles by Thord Daniel Hedengren


Comments

11 Responses to “Google’s secret ad network”

  1. Sam on November 28th, 2006 9:07 am

    Cost per thousand…not cost per million. (The M is the Roman numeral for Thousand.)

  2. Starked SF, Unforgiving News from the Bay » Blog Archive » Talk of the Town: Tuesday on November 28th, 2006 11:21 am

    [...] Google’s Secret Ad Network. [...]

  3. Amit Agarwal on November 28th, 2006 12:05 pm

    I guess this is just giving the advertisers an extra option to choose any section of the publisher’s website where they to put their ads.. so just part of the site targeting feature which has existed in Adwords for long.

    BTW, CPM = cost per mile (thousand)

  4. John Engler @ UnsubCentral on November 28th, 2006 12:53 pm

    Actually, CPM = Cost Per Thousand. Think Roman numerals.

  5. Joost Schuur on November 28th, 2006 1:39 pm

    CPM stands for ‘cost per mille’. It’s cost per thousand, not million.

  6. Mike Rundle on November 28th, 2006 3:45 pm

    Hey Thord, CPM means costs per thousand impressions, not million.

  7. Thord Hedengren on November 28th, 2006 3:48 pm

    Hah! Of course it does! That proofing thing again. Thanks Mike, I’ve corrected it. :)

  8. Mike Rundle on November 29th, 2006 1:38 am

    Wow, nothing like comment approvals going through at odd times lol.

  9. Thord Hedengren on November 29th, 2006 3:14 am

    Indeed. For all you who posted your comment earlier, the one that was online when I replied was Mike’s. I didn’t ignore you or anything. :)

  10. Seuss on November 30th, 2006 2:28 am

    …and yes, DoubleClick is still alive and doing well as one of (if not THE) largest ad serving company in the world…

  11. Online Money » Blog Archive on April 10th, 2007 10:19 pm

    [...] deliver brand building ads to smaller publishers via the Adsense network, which supports text links, image ads, and is fiddling with video  [link] [...]

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