YouTube and the National Basketball Association announced the launch of “Post Up the NBA” on the new “NBA Channel” on YouTube. The new channel will provide fans around the world and the entire YouTube community with the opportunity to submit video clips of their best basketball moves, and access original NBA content throughout the remainder of the 2006-07 NBA season.
Beginning today, NBA fans are encouraged to upload their “best moves” to the site and rate other videos posted by fans. The top “Post Up the NBA” videos submitted will be selected and compiled into a special weekly highlight reel “NBA Top 10 on YouTube” that will be featured on the “NBA Channel.”
“By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball,” said Chad Hurley, Co-Founder of YouTube.
“NBA fans will be able to interact and share their passion for the game by posting their ‘best moves,’” said NBA Commissioner David Stern. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”