Shortly after being acquired by Google (not to mention releasing several premium features for free), the FeedBurner team is at it again, this time positioning itself as the “de facto” stat feed king for blog*spot weblogs.
FeedBurner is now allowing Blogger users to know whether or not users are reading their site on Blogger’s native feed site by creating a simple redirect that may make some WordPress.com users jealous.
(Burning Questions) If you host your content on a Blogger blog with a blogspot.com address (or use Blogger’s “custom domain” feature), you can now redirect your native Blogger feed to your FeedBurner feed (quite easily, might we add). Gone are the muggy, languorous days of wrestling with “autodiscovery” tags in foreboding corners of your Blogger template code or hacking through this tangled discussion thread for a glimpse of configuration clarity. Starting right now, you just log into your Blogger account, select Settings | Site Feed, enter your FeedBurner feed address and click “Save Settings.” Zap! Pow! Kraaakkkk! Now you’ve got the complete picture of how your content is being consumed out here, out there, out everywhere.
(Hat Tip: Blogger Buzz)
With FeedBurner now officially apart of the Google family, one probably wonders why Blogger simply will not make blog*spot feed links automatically point towards FeedBurner. Google may be giving users the option of choice for the very same reason they decided not to add Google Analytics to Blogger: they don’t want to appear as big brother.
Although there is still no word on whether the FeedBurner team will make this feature available for WordPress.com users (as they retired feed stats last month) it would be great if they made this user friendly feature universal across various blog platforms.