“My blog is a resource for me.”
My mind raced when I had a blogger tell me this recently. What should I say? He’s right. His blog is a resource for him and his needs. He’s also wrong. There is something about a blog that he’s overlooked: A blog is a published form of communication.
A blog isn’t a notebook. It isn’t a scratch paper for you and your ideas. Once you hit publish, it’s out there, visible, searchable, findable – where all the eyes of the world have the potential to read it. Are you sure you want people reading the equivalent of what you used to scratch on a paper napkin?
A blog is a form of communication. Communication means sharing, exchange, interaction, connecting with more than just you talking to yourself. A blog can get a response.
Your blog is not a resource for you. Sure, you may think that, and treat it accordingly, but a blog is not a place you can store your notes to come back to and remember how to add a Gravatar to your blog. There are bookmarking services for that.
A blog is a device through which you can create a dialog, share information, ask questions, get answers, give answers, and show the world what you know, and what you don’t know.
The right thing to say is: My blog is a resource for my readers.
It puts the emphasis back where it belongs. On the publishing and communicating. Keep your notes in a notebook for reference. Share your thoughts, opinions, advice, and expertise with the world.