“My blog is a resource for me.”
My mind raced when I had a blogger tell me this recently. What should I say? He’s right. His blog is a resource for him and his needs. He’s also wrong. There is something about a blog that he’s overlooked: A blog is a published form of communication.
A blog isn’t a notebook. It isn’t a scratch paper for you and your ideas. Once you hit publish, it’s out there, visible, searchable, findable – where all the eyes of the world have the potential to read it. Are you sure you want people reading the equivalent of what you used to scratch on a paper napkin?
A blog is a form of communication. Communication means sharing, exchange, interaction, connecting with more than just you talking to yourself. A blog can get a response.
Your blog is not a resource for you. Sure, you may think that, and treat it accordingly, but a blog is not a place you can store your notes to come back to and remember how to add a Gravatar to your blog. There are bookmarking services for that.
A blog is a device through which you can create a dialog, share information, ask questions, get answers, give answers, and show the world what you know, and what you don’t know.
The right thing to say is: My blog is a resource for my readers.
It puts the emphasis back where it belongs. On the publishing and communicating. Keep your notes in a notebook for reference. Share your thoughts, opinions, advice, and expertise with the world.
The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won't Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.