Innovations in blog design are now pretty few and far between. Blog design has pretty much settled into conventions that work. It’s one of the reasons I can be so happy with settling on just the Thesis WordPress theme and why I love it so much.
Every now and then though someone still manages to come out with a tweak or idea that makes me smile.
Check out this idea on the newly redesigned PopCrunch.

Any design needs to communicate
- Where you are
- Why you should care
- What cool stuff there is to see
- New stuff for regular visitors
This new design focuses heavily on the content, but also the cross-promotion of content. Visitors will come from search engines but are sure to browse around, making them much more likely to subscribe.
I love it, but what do you think?





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Wow, a paid WP theme. I probably would have gone with this if I heard about it a year ago. Instead, I went with K2 and customized the cr@p out of it (not the site found in my link, that’s a different project).
It would probably take me a couple of weeks of hard work to switch now. Which just goes to show what a good idea this is — WP themes are quite sticky.