UK take-out portal offering free food to bloggers

The only proviso seems to be that you review the new web site of UK fast food information portal Just-Eat.co.uk.

Most bloggers won’t turn down free stuff, so Just-Eat’s latest promotion could go down pretty well. They’re offering a £15 meal for those who sign up to the service and then blog or write about their experience (with a link, of course).

Marketing Manager of Just-Eat, Ash Ali, said, “As an online business, we’re keen to reward the bloggers and online gurus who share our enthusiasm for a great takeaway and see the site redesign as a perfect opportunity to do so. One of the key areas for us is to develop the already-present sense of community, proven by more than 60,000 individual customer reviews and extend this to people with a passion for writing online.”

Last year, Berocca sent out “blogger relief packs” and other companies have also got in on the act of rewarding bloggers for promoting their services.

I suppose some might worry at the impartiality of bloggers who take up the offer, though the reviews don’t have to be positive. What do you think?

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