Google introduces named anchors for better indexed page search results

In news that will particularly interest those who write longer feature/research pieces on their blog, Google has announced a new search addition to its search that links to the most relevant sections of long articles.

To allow Google to run its algorithm over web pages, authors need to add a table of contents and appropriately named HTML anchors to content. This shouldn’t be too much hard work for new articles, particularly if you already use HTML headings to create sections, though it’s a bit of a pain to go back through existing articles and you’ll have to weigh up whether it’s worth the effort. [Read more…]

SimplePie Ceases Development

13FCDAEE-C159-4B3C-8BBD-C5A0D14C31DC.jpgSimplePie is a RSS parsing script used all around the web, for showing content from RSS feeds and sometimes to mash them together. It works standalone, but is also shipped with some publishing platforms, like WordPress for example.

Unfortunately, the lead developers Ryan Parman and Geoffrey Sneddon have decided to cease development of SimplePie. The project will be moved to GitHub and hopefully someone will pick up the reins, since this is one of the best solutions for working with RSS feeds available.

Read the announcement post for more on why this came to be.

Sunday Morning SEO: Link Building With Press Releases

You don’t usually hear a lot about press releases when people talk about SEO, but I’ve found them to be a solid link building tactic.  There are sites that publish and promote press releases called newswires.  Some newswires like PRWeb do well on the search results.  These sites provide quality links.

You’ll have to spend some money to get the best links but there are free or low cost newswires that pass a good amount of link juice.

There are other benefits aside from the links.  News search engines like Google News scour the newswires to populate their search results.  And any site that uses press releases gets a boost in perceived authority since press releases are associated with activity and expertise. [Read more…]

Filipino Bloggers Vigilant with Typhoon Ondoy Floods


UPDATE IV: Splashpress Media is conducting a network-wide fund drive to help the Philippine National Red Cross. We have badges and banners which you can embed into your blogs.

UPDATE III: This video will help give perspective on how ‘Ondoy’ affected the Philippines. Thanks to Carlos Celdran. Here is some information on the International donation efforts.

UPDATE II: Google Philippines has joined the efforts by helping large TV networks contextualize the disaster areas. The link to the team and the maps can be found here. If there are others missing, please contribute to this page.

UPDATE: You can proceed to Philippine Aid for donations and more information about the Ondoy aftermath. So far, the site has raised USD $6,000.00 in donations from the International community. Thank you very much!

Hi, this is Jayvee Fernandez, chief editor of Splashpress Media. As you may have witnessed in mainstream media, the blogs, and Twitter (we are trending), the Philippines (where I’m from) has been hit by the worst flood in recent history because of typhoon ‘Ketsana’ / ‘Ondoy.’ The media has labeled this an epic flood since 1967. One month’s worth of rainfall in the span of 6 hours. It is so epic, it has its own Tumblr account.


As I write this entry from a safe refuge, I cannot say the same for many other citizens and blogger friends who have had their material possessions, including cars, washed away. A detailed account can be read here, courtesy of Manolo Quezon.

The local blogging community has been adamant and vigilant disseminating information about relief centers, hotline numbers, donations and other such efforts through Facebook, Twitter, and our other local social networks (we’re glad that most still have Internet, despite cellular networks conking out). it is during times like these when we realize how powerful social media can be in the absence of conventional networks.

Details on how to help after the jump.
[Read more…]

More People Are Reading Blogs (When Compared With Last Year)

Good news for bloggers! If you are lucky enough to have readers for your blog, they could be spending a greater amount of time reading your content.

An Internet user study conducted by Nielsen last month revealed that people 17% of people spent their Web surfing time on social networks and reading blogs. That number is close to triple what it was back in 2008.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, the vice president of media and agency insights at Nielsen’s online division.

“While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

While I have seen several of the blogs I write for and operate flourish, I can’t say I’ve seen my numbers triple. Where is your blog traffic compared to this time last year? Also, do you think blogging and social media can maintain such impressive growth?

Remember Facebook?

Sometimes it is good to get a reminder about how things relate to each other. The way we all buzz about Twitter obviously means that it is not only a huge service, but also a rewarding one to be using and talking about. However, as pointed out in the Royal Pingdom blog, you shouldn’t forget about Facebook. Why? The numbers:

On July 15, Facebook announced that it had 250 million active users, and on September 15, two months later, it had reached 300 million users. Facebook grew by 50 million users, roughly the equivalent of an entire Twitter, in just two months.

So yeah. Twitter is huge and great and dandy, soon to be worth even more money, but Facebook is still the juggernaut that just plays on a different level. In the midst of the Techmeme buzz and the millions of blog posts talking about the brilliance of Twitter, it is easy to forget about that.

Blogging: Audio/Video vs. Text

As a new user of the free blog platform Tumblr, I can honestly say that the service is quickly winning me over.

One of my favorite features is the ease in which multi-media elements such as audio and video can be added. As a guy who has been podcasting since 2005, I have a special place in my heart for audio content.

But the numbers don’t lie: text content is king. [Read more…]

Is there science to retweeting? Dan Zarella thinks so

Links, intelligent tweeting and forthright asking are some of the keys more likely to get your Twitter tweets retreated, according to a new study by scientist Dan Zarella.

He lists nine scientifically proven ways to get retweeted on Twitter.

Links were found to be three times more prevalent in retweets than other tweets, with the URL shortener of choice (unsurprisingly).

The ten most popular words in retweets were: [Read more…]