Foursquare is great if you want to share your location with friends or let burglars know when you’re not home, but a TV show? That’s something I would never have thought, but apparently Endemol USA has and they are trying to figure out how to integrate the location based service into a new TV show they are currently developing.
Endemol has even went so far as to receive an exclusive development deal which will allow them to create the show.
According to Variety, the show will have “an “Amazing Race”-style competitive element, in which participants travel to various sites.”
With 5 million users already checking in with Foursquare an audience is definitely available and it could lend itself to a “play at home” vibe which could add to the excitement for the show.
Foursquare CEO Dennis Crowley told Variety:
“We hope that working on this project with Endemol will expose even more people around the world to the benefits of Foursquare,” adding, “Endemol has a reputation for leading innovation in the television industry, and we look forward to integrating Foursquare into some of their new and already existing programming.”
Whether or not the show will come to fruition is unknown, a similar Twitter project announced last year has since become dead in the water.
Would you watch a Foursquare based TV show?
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I don’t watch much TV, so I probably wouldn’t tune in, but I have to admire a major social media client stepping into the television market as a way to impact their brand. This could likely open the door for others to follow as a way to convert at least part of a market few might have thought about a couple years ago.
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like the previous commenter, i don’t watch tv. but, it’s interesting that google’s orkut has been reported to be following fourscquare. if the big g is interested than there must be something to it.