On Monday I reported that Kraft Mac & Cheese was prepared to take the best tweets they could find and turn them into commercials within 24 hours and last night the winner aired during a showing of talk show Conan.
The main winning Tweet, picked on March 27 comes to us from @U_kant_Be_Me and simply reads “Eating mac n cheese cause I cnt sleep.” With that ad, agency Crispin Porter + Bogusky featured two guys sitting on a couch as they slipped in and out of dreams while questioning which of their experiences was a dream and which were reality.
The rest of the winners, along with the Conan spot can be seen on the Mac & Cheese Facebook Page and feature the same type of quirky outcome.
Leveraging social media has become a popular was for company’s to interact not just through social networks in real-time but also through the power of video. You may recall during the Summer of 2010 when Old Spice hero Isaiah Mustafa answered fan tweets in rapid succession with hilarious results, those videos became internet viral sensations and helped push up sales of Old Spice products to a younger demographic.
Here’s the winning video:
Do you think the Kraft Mac & Cheese social media platform is working? With the product grabbing a top Twitter Trending spot with more than 1.5 million tweets during last weeks contest and now viral videos hitting the web and TV, in this writers opinion it’s a good start for a company that really has just begun to throw their weight into the social media arena.
Here are two of the runner-ups: