Twitter on Thursday debuted a cute mothers day video campaign. The featurette shows members of Twitter’s staff talking about how their moms use Twitter, while a blog post has been setup to fight your moms objections for not using the service, such as “I don’t have anything to say.”
Twitter also hints at why your parents joining Twitter is less embarrassing than Facebook, for example, they probably won’t know how to use TwitPic and therefore you don’t have to worry about embarrassing photos from your childhood being posted. Heck, even if your mom does learn how to use TwitPic, your friends probably won’t be following her.
The company also urges users to show their mom how they can follow their favorite stars on Twitter, such as Martha Stewart who often provides tips and advice plus links to her best content. With personalized streams of information your mom might just find a useful reason to actively engage with her Twitter account.
Here’s the Twitter “propaganda” video:
One of Twitter’s biggest problems has been attempting to retain new users, perhaps with a tutorial geared at a certain demographic their more tech savvy Twitter addicts can show the true value of the service to their moms, allowing for a more active user base, at least in that demographic.