HootSuite Adds Much Needed Facebook Functionality Upgrades

Filed as News on August 31, 2011 5:25 pm

Facebook Tools On HootsuiteSocial desktop platform Hootsuite on Wednesday announced new Facebook functionality that is sure to please users of the program and Facebook as a whole.

New options on the platform now include the ability to post and provide monitoring for Events and Groups, improved Pages and Profiles with streamlined photo uploading, geo-tools capabilities and the ability to search all public updates from within the stream.

Using Facebook streams users can manage Profiles, Pages and Groups from the dashboard, look at photos and view news feeds, events and other features found on the system. The program even allows users to assign posts to team members so they can check out what you’ve assigned.

The search functionality in the meantime allows users to search streams based on words they selection, allowing brands to receive instant feedback about their products and services.

Hootsuite also made it more simple to add photos, allowing for direct uploading rather than forcing customers to link to an image. Hootsuite uses the enhanced compose box for this method and it works smoothly and efficiently.

While Facebook Places may have gone by the wayside, geo-tagging is still a popular Facebook feature and Hootsuite has taken that into consideration, Enterprise clients can now post specific messages by region or language.

According to Hootsuite CEO Ryan Holmes:

“As Facebook becomes an increasingly important forum for building business, we think these new tools will help make the most of this valuable social network.”

Take a look at the new Hootsuite features and let us know what you think.

 

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