In June Specific Media purchased an ownership stake in the company led by brothers Chris, Tim and Russell Vanderhook and now we have learned that Timberlake is expected to play a big role in the sites revival.
Company CEO Tim Vanderhook made the announced that Timberlake would hold an office at the company and TechCrunch has reported that “Timberlake will play a ‘major role’ in strategy and creative direction for the beleaguered social network. The release makes no mention of exactly how much of a stake the pop star will have.”
While it’s still not known what type of changes Timberlake will make at the company he did state in a recent release:
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place.”
That statement makes complete sense since that was the original point of MySpace but it offers almost nothing in terms of how the company will move forward and regain some of the audience it has long lost.
Do you think Justin Timberlake can provide Myspace with the credibility they need to once again begin growing?