Social blog service Tumblr has hired two journalists to help cover the networks extensive community.
Well known writers Chris Mohney, SVP of content for BlackBook Media and Jessice Bennett, senior writer and editor for Newsweek and The Daily Beast have been hired to cover various areas of content and conversation for the network which includes nearly 44 million blogs.
The task of covering Tumblr won’t be easy, as Bennett told Time:
“Basically, if Tumblr were a city of 42 million, I’m trying to figure out how we cover the ideas, themes and people who live in it.”
The main idea will be to showcase bloggers use Tumblr to better showcase their work in creative, fun and unique ways. The writers will post their stories on the Tumblr staff blog while a new Tumblr site will likely be created to showcase their efforts.
According to Tumblr vice president Andrew McLaughlin readers can expect “real journalism and analysis” and not just “fluff PR.”
Both writers embody the type of professionalism we hope to get out of online content creators these days which means they should be able to provide worthwhile posts that highlight Tumblr users and the company’s achievements without sounding like a post right off the line of a press release service.