Instagram Has Attracted 40% Of Top Brands [Study]

Filed as News on August 8, 2012 1:22 pm

Instagram Advertising

Instagram isn’t just about adding filters to images, 40% of America’s top 100 brands are now using the social photo sharing website to build a stronger web presence while attracting new supporters.

The company Simply Measured conducted a quick study by examining the Interbrand Top 100 Global Brands list and then examining which of those company’s have a presence on Instagram. In comparison 98% of those brands are on Facebook and 94% are on Twitter.

Instagram is growing in important now that it has grown from 15 million iPhone users since the beginning of 2012 to more than 80 million iPhone and Google Android users since being purchased by Facebook.

Web users these days grow tired of the same old marketing practices at a rather alarming rate, with more brands realizing the power photos and Instagram integration can bring to their brands we can expect to see more Instagram accounts for top brands in the near future.

Here’s a chart that shows “Top Brand Adoption” from the Top 100 Brands in the United States:

Social Network Platform Adoption

Do you think Instagram can become the next big advertising push for top brands and smaller business marketers?


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