HootSuite on Thursday announced the acquisition of Seesmic, a service that breaks social media threads up into manageable groups for easy social media management.
With the acquisition HootSuite will be able to help spruce up the Seesmic dashboard which has lacked the type of pizzazz found on HootSuite products.
The two companies combined will mean a bigger social reach for customers. While Seesmic has worked to allow for Tumblr posting, HootSuite recently gained Google+ page access. Combined the company now has access to two of the fastest growing social platforms in the world.
According to All Twitter:
“Seesmic chief executive Loic Le Meur had to lay off half of his staff back in March, and this buyout from HootSuite is partially a talent acquisition for the remaining roster. Users of Seesmic software will be slowly ported over to HootSuite, who say that this buyout will ‘further reinforce HootSuite’s position in the upper left quadrant of the Twitter Partner graph.’”
In the meantime HootSuite is allows Seesmic business users to try out HootSuite Pro. With their trial of the platform business users receive social networking profiles, access to bulk scheduling capabilities, ability to collaborate with up to 10 team members, monitor social analytic reports, and more.
Here is the official takeover notice posted on Seesmic.com:
We are thrilled to announce today that Seesmic has been acquired by HootSuite. Seesmic and HootSuite have long shared a vision for the future of social media management and after years of friendly competition, have developed a mutual respect for one another. We care deeply about you, our users, and believe that this is the best possible outcome in what has been an exciting run together.
We would like to thank everyone involved with Seesmic since its launch, it has been an incredible ride and we are very thankful for all the support and passion you shared with us.
Like Seesmic, Hootsuite offers a suite of social media management tools, with even more options for small business and enterprise customers. Initially, support for both products will continue, however we will soon be bringing everyone into one great platform. We’re working on ways to make the transition as smooth as possible so keep an eye out for updates.
Do you think HootSuite and Seesmic combining forces will ultimately make for a better product?