VEVO Has Paid Musicians $200 Million Since 2009

Filed as News on November 27, 2012 9:56 pm


Music video management firm VEVO has paid more than $200 million to its artists since launching in 2009. The music service is responsible for managing the music videos and performances for thousands of artists around the world.

VEVO CEO Rio Caraeff spoke at the Business Insider Ignition Conference in New York City on Tuesday where he announced the company’s massive artist payments.

VEVO has streamed billions of video views thanks to artists that include Lady Gaga, Justin Bieber, Katy Perry and many others.

The music service earns money through pre-roll ads that stream once for every six to seven minutes of video watched per user.

VEVO is best known for streaming high definition music videos, a job that once fell into the hands of MTV before it became a dumping ground for reality TV and stunt shows.

The mobile music platform has become so popular that it has launched its own apps for iOS and Android devices along with other major mobile platforms and the Xbox Live program.

You can find a full list of VEVO appshere.

Currently VEVO supports more than 50,000 music videos and in September 2012 the company’s YouTube channel became the most popular offering on the video platform.


Tags: , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or

Did you like it? Then subscribe to our RSS feed!

    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.