April 30, 2013

Happy 20th Birthday To … The Internet!

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Internet BirthdayHappy birthday to you, happy birthday to you, happy birthday dear modern day internet, happy birthday to you.

Okay, corny I know, but on April 30, 1993 the internet’s daddy Tim Berners-Lee and his employer CERN made available for free the very software that would eventually become what we now refer to as the internet.

In a statement released on the CERN website, the agency on Tuesday said:

“By making the software required to run a web server freely available, along with a basic browser and a library of code, the web was allowed to flourish. read more

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Twitter Self-Serve Advertising Platform Now Open To Everyone

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Twitter Self Serve AdvertisingTwitter on Tuesday announced that it is opening its self-serve advertising platform to all users in the United States.

The Twitter self-serve platform allows account administrators to run their own campaigns by promoting accounts or individuals Tweets to specific groups within the social network. Advertisers can also track the results of their campaigns via Twitter analytics.

The self-serve platform provides pay for engagement activities which includes favorites, replies, and retweets.

Twitter started the advertising platform as an invite-only option. Twitter used feedback to adjust the platform before taking it live.  read more

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April 29, 2013

Foursquare Prepares Ad Retargeting And In-App Ads

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Foursquare AdsFoursquare has been shifting its platform lately in an attempt to realign itself as a Yelp web 3.0 of sorts, and on Monday the company rolled out ad retargeting and in-app ads support.

The company is currently seeking out advertisers who want to re-target ads to Web users based on their check-ins and to serve up interstitial ads via the Foursquare mobile apps platforms.

Foursquare has had a hard time raising money lately, relying on a funding round based around loans instead of outright investments. Many analysts have questioned whether or not the Foursquare business model is feasible.

Under the new system, users who check into stores might see a pop-up for that store’s products immediately upon check-in. Users might then see the same or similar ads the next time they are sitting at their desktop or using their notebook.  read more

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April 26, 2013

How Guest Posting Will Boost Your SEO Value

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social-media

Many websites consider allowing guest posting in order to help boost their ratings. On the other hand, some websites choose to guest post on other sites in order to help boost their rankings. In both of these cases, you can watch your ratings go through the roof so long as you execute your posts correctly.

For this reason, you might want to think about how guest posting can help your SEO value out. There are several different reasons behind how guest posting will help you, and it is important to understand how it can benefit you. By understanding how guest posts can help you, you will be able to make sure that you use them efficiently. read more

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April 25, 2013

Facebook Acquires App Infrastructure Provider ‘Parse’

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Facebook and ParseSocial network giant Facebook has agreed to purchase app infrastructure provider Parse. The company, which was founded two years ago, provides back-end support for cross-platform apps.

In a statement regarding the acquisition Facebook said:

“By making Parse a part of the Facebook Platform, we want to enable developers to rapidly build apps that span mobile platforms and devices.”

Facebook should benefit from Parse’s ability to offer server support and software development kits (SDKs) that make app development easier.  read more

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How To Increase Your Website’s Conversion Rate

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iPad

If you want to take your website beyond amateur hour, you’ve probably already realised that it’s not enough to get lots of people to visit. If it was, black hat SEO techniques (like putting ‘free porn sex hot girls free car win’ in white text on a white background) would be more excusable mistakes.

But here’s the kicker: it’s not enough. Not only do you need to very quickly convince a searcher that your description in the SERP is their perfect match – you also need them to continue believing that when they arrive at your site.

I’ve got a few pieces of advice to help you get that conversion rate up. read more

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VPN Services In The Wild: Facts You Need To Know When Choosing A Platform

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VPN ServiceA VPN (virtual private network) is used for a variety of reasons. Most typically the service is used to allow employees remote access to a secure company network. VPNs can also be used to access websites that are restricted on a network and for the purposes of hiding a users identity. When a VPN is installed on a company’s system and then on an employee’s own laptop or desktop, they are able to access the businesses network and grab files they need without sensitive data being seen by prying eyes.

VPNs are also a great way to access websites that are restricted by a specific geography. Many users take advantage of VPN services so they can watch, for example, a show on NBC when they live in the UK. read more

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April 24, 2013

Social Ads: Why Advertise Anywhere but Facebook

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Social Ads
Never has it been easier to get yourself seen or heard as it is today.

The Internet brings content to virtually every corner of the universe. This means that all you need for a little exposure is to get yourself on the Internet, and you have a market of billions of potential consumers.

Social media has spawned advertising, and the aim of every social media advertising campaign is to go viral. The question facing advertisers is where to advertise. There are so many platforms available from which to launch your assault on the unsuspecting public, that the choice of is almost mind numbing. read more

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ThingLink Bringing Interactive Images To Facebook

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Thinglink Interactive Images for Facebook

The team at ThingLink is bringing its specialized brand of interactive images to Facebook.

The Helsinki-based company allows users to create interactive images with its online tool, those images can then be shared in fun and unique ways.

Using the program, users can place links inside of multimedia content. Once added to a users timeline, ThingLink creates a new type of interactive photo that engages the curiosity of users.  read more

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April 22, 2013

Tumblr Launches Promoted Posts For Mobile Devices

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Tumblr Promoted Posts On MobileTumblr on Monday began sending promoted posts to users of mobile devices alongside its desktop users.

On its official company blog a Tumblr employee writes:

“It works very simply: Every now and then you’ll see posts from our partners as you scroll through your mobile Dashboard.”

Tumblr began offering and testing promoted posts to desktop users one year ago via the post highlighting Radar feature.

The blogging platform has not revealed its successes with promoted tweets but a shift to mobile devices appears to speak volumes for the programs success.

According to Tumblr:

“Our fashion, entertainment, and brand partners have created some truly delightful blogs and racked up tens of millions notes on their posts.”

The Radar platform currently receives 120 million pageviews per day.

Tumblr, a privately owned company earned $13 million in revenue through 2012. Tumblr is still seeking to become profitable.

The real question at hand will be whether or not Tumblr users, a younger and more tech savvy crowd, will continue to embrace the network if its ads give the appearance of a corporate culture. Many younger users turned away from MySpace and Facebook as those networks moved towards mainstream success.

Are you okay with Tumblr Promoted Posts showing up in your mobile dashboard?

 

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