How Much Should You Charge For Sponsored Blog Posts?

what should you charge for sponsored blog posts?

Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.

How Much Should You Charge For Sponsored Blog Posts?

Parenting blog Babble has a great equation for how you should determine your rate for sponsored blog posts.

# of page views + # of twitter followers ÷ page rank # x $ .01 ÷ 2 = your approximate sponsored post rate.

Additionally, WoodenSpoons Kitchen suggests this equation for posts:
(Time Spent x Hourly Rate) + ( (Page Views/1000) x Advertising rate)= $Price per Post

Another common equation recommends changing $25 for ever 1,000 monthly pageview that they receive on their website (which can be found if you have Google Analytics set up on your site). This means that if you blog gets 10,000 pageviews each month, you can command a rate of $250 per post.

In order to find the best sponsored post rate, consider the rates the above equations and estimates generate. Then, take your overall web presence and experience into consideration. If your audience is the EXACT target market of the company that wants to sponsor you, then you can command a higher rate. You can also command a higher rate when you have experience in the industry of the potential sponsor.

For instance, a social media specialist with an internet marketing blog is approached by HootSuite for a sponsored post (this is just an example, I don’t know if HootSuite does sponsored posts). The specialist would most likely be able to command a higher rate than if a company like Staples approached them.

Transparency and Setting Up Guidelines

When agreeing to write a sponsored posts, be sure to set up guidelines with your sponsor. Let them know your word count, what the overall topic of the post will be (if they haven’t assigned it to you), and when it will be published.

Rock ‘N Roll Bride, which has a great get-started guide on sponsored blogging, recommends that you should always be authentic, no matter if the company is paying you or not. For instance, if a company pays for $250 and sends you free product to review in a sponsored post, let them know that you will be giving your honest opinion.

Another component to transparency is following all FTC guidelines when it comes to receiving any type of compensation for work done on your blog or website.

photo credit: Tracy O via photopin cc


  1. says

    Our website has standard advertising rates based on our website page rank, visitor statistics and click trough rate. The best tip is to use Google Analytics.

  2. says

    It co-relates with the power to influence audience. The more influential a blogger is, the more he can charge for his sponsored posts. For me, babble’s equation is more accurate.

  3. says

    Hello Kelsey,

    I just went through the FTC guidelines and they seem favorable to us bloggers…I have been trying to figure out how much to charge in the near future on my new blog (…Can I use the same formula to calculate the price for ads on my blog?


    • Ronda says

      That’s what I was thinking. Maybe if they added parenthesis it would make more sense to use that formula.

      ie. (# of page views + # of twitter followers) ÷ (page rank # x $ .01) ÷ 2 = your approximate sponsored post rate.

      …have to remember order of operations (school days, ughhhh)

  4. says

    Thanks for this guide. I had just received an email asking to purchase a sponsored post to my blog. This is my first ever sponsored post if ever. This is a very nice guide to determine the cost per post.

  5. says

    Hi there!

    Thanks for this great post! Does the “# of page views” from the equation refer to monthly page views–or yearly, daily, etc?


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