Because of the increase emphasis on the value of content when it comes to your search engine marketing strategy, bloggers are getting more and more requests for sponsored posts. This puts bloggers who, up until recently, have been writing content out of their own passion and interests, in the position of figuring out how much they should charge for sponsored blog posts.
How Much Should You Charge For Sponsored Blog Posts?
Parenting blog Babble has a great equation for how you should determine your rate for sponsored blog posts.
# of page views + # of twitter followers ÷ page rank # x $ .01 ÷ 2 = your approximate sponsored post rate.
Additionally, WoodenSpoons Kitchen suggests this equation for posts:
(Time Spent x Hourly Rate) + ( (Page Views/1000) x Advertising rate)= $Price per Post
Another common equation recommends changing $25 for ever 1,000 monthly pageview that they receive on their website (which can be found if you have Google Analytics set up on your site). This means that if you blog gets 10,000 pageviews each month, you can command a rate of $250 per post.
In order to find the best sponsored post rate, consider the rates the above equations and estimates generate. Then, take your overall web presence and experience into consideration. If your audience is the EXACT target market of the company that wants to sponsor you, then you can command a higher rate. You can also command a higher rate when you have experience in the industry of the potential sponsor.
For instance, a social media specialist with an internet marketing blog is approached by HootSuite for a sponsored post (this is just an example, I don’t know if HootSuite does sponsored posts). The specialist would most likely be able to command a higher rate than if a company like Staples approached them.
Transparency and Setting Up Guidelines
When agreeing to write a sponsored posts, be sure to set up guidelines with your sponsor. Let them know your word count, what the overall topic of the post will be (if they haven’t assigned it to you), and when it will be published.
Rock ‘N Roll Bride, which has a great get-started guide on sponsored blogging, recommends that you should always be authentic, no matter if the company is paying you or not. For instance, if a company pays for $250 and sends you free product to review in a sponsored post, let them know that you will be giving your honest opinion.
Another component to transparency is following all FTC guidelines when it comes to receiving any type of compensation for work done on your blog or website.
Kelsey Jones runs her own social media and search marketing business, MoxieDot where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at MoxieDot and on Twitter @wonderwall7.