As you well know, there are hundreds of ecommerce websites online that do almost the exact same thing as you. If you want to be distinct, consider putting some extra focus on your blog.
According to research from Huffington Post, business marketers that use blogs actually receive 67 percent more leads than those who don’t. In addition, these increased outbound links by 97 percent, drawing more attention for the sites. These statistics should be enough to convince you that your ecommerce blog is important, and if you want to take it to the next level, here are some things you should do.
1. Optimize for Search
Understanding web optimization is what will set your business apart from your competitors online. One of the best attributes of having a blog is that it’s easy to optimize for search. When you’ve integrated this important SEO aspect, Google and other search engines will recognize your business name, putting both your website and your blog on the top search results, and bringing more targeted consumers to your website.
2. Focus on Custom Development
Sometimes your content management system can’t give your blog the design it needs to stand out against your competitors. Look for a website developer that focuses on ecommerce design in order to improve your blog for ecommerce optimization and integration.
3. Use Quality Photos
Images don’t matter in your blog if they aren’t of the highest quality. If you don’t have the resources to take your own photos, get a subscription to a stock image agency where you can purchase high quality images to supplement your posts.
4. Call It News
Just because it’s a blog doesn’t mean it must go by that name. You might choose to ditch the moniker that’s the same as your competitors’ websites and give it a more sophisticated name.
5. Skip the Blogging on Occasion
Who says every post on your blog must be a structured article with text. Mix things up with posts compiled of images, tweets, gifs, or memes on a specific subject. This will take some of the stress out of delivering consistent blog posts and provide entertaining, viral-quality content.
6. Embrace the Lists
People like to read lists. They’re easy to scan, get the point across, and provide an easy way to gain memorable knowledge, without too much hard work. There are many reasons readers love lists, which is why you should include more in your ecommerce blog.
7. Solve Problems
When it comes to ecommerce, blog posts for the sake of content aren’t enough. You need content that will lead to conversions, and the best way to do this is to write content about how your products and services can solve their problems. That’s what creates loyal customers.
8. Use Customer-Generated Content
There’s no law that says you’re the one who has to write all the content for your blogs. Give yourself a break every once in awhile and curate a blog post filled with user-generated content, from reviews to videos demonstrating how to use your product. It’s engaging for your audience, and it helps to build a loyal following with those who created the content you published.
9. Post Videos
Perhaps you could dabble in the world of vlogging (video blogging) to share information about your products or a certain topic. According to Brainshark, 52 percent of marketing professionals claim that video content has the best ROI.
10. Focus on Branding
Last, but definitely not least, a clear focus on branding is excellent for associating your content with your website. When readers realize that the same person who wrote the content they loved is selling a product they want to buy, the choice of who to buy it from is obvious.