December 17, 2014

What the New EU VAT MOSS Legislation Means for Bloggers and How to Manage It Effectively

Editor’s note: This post was written by Jawad Khan, a content marketing consultant and a freelance blogger for hire. Follow him on his blog Writing My Destiny, Twitter and Google+.

EU VAT MOSS

You’ve always wanted to live the internet lifestyle and build a steady stream of online income. Every successful blogger you’ve read recommends creating your own products and focusing on building an online business instead of just being a freelancer.

But unfortunately, the law makers in the European Union have just made digital product selling much more difficult. If you are selling digital products from your website and have customers from the EU then you need to be aware of the tax rule changes in the EU and how they will impact you. read more

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December 16, 2014

Your Aging Website: When and How to Get a Web Design Facelift

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Editor’s note: This post was written by Adam Kruger works at Resurgent Technology LLC, a growing yet small startup company in Chicago, IL. He enjoys sharing his insights and experiences through blogging.

It is not normally one single factor that flags up your website as needing a facelift, but a combination of issues that combine to spell out to you that a remodel would be a good idea.

web design facelift

There are plenty of tools available to help your website get a new lease of life and makeover, such as Adobe CS5 Design Premium Mac, but before you get started you need to take a baseline and see how your current site compares to the competition. read more

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December 15, 2014

The Power of Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

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December 11, 2014

Blogger Survival Kit: How to Deal with a Boring Niche

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Editor’s note: This post was written by Mike Hanski. He worked with many boring niches but got lucky to join Bid4papers as a blogger and content strategist, and now he writes about topics he really likes. Learn more about Mike on his blog, G+ and Twitter.

There is the only fact you should remember about your niche: it is not about boring topics, it is about boring content creators.

If you start crying about being cursed with such a “boring niche”, you are most likely do not know what to do to make it interesting for audience. And it is not a problem of the niche, it is your problem, isn’t it? The problem is your perception of this niche and your… laziness: you just do not think of what you, as a cool blogger and content marketer, can do to make this niche rock.

boring niche

Are you constantly thinking of your niche being unpopular? Yes, who does actually care about coffee cups or car discs for example? read more

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Stop Leaks in Your Blog Fast! 5 Ways to Keep Your Blog Visitors from Leaving

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A pipe burst is one of the most common household problem. However, that does not make it less annoying since the meter is still running when clean water is leaking from your pipe, on top of hiring licensed plumbers to fix the burst and a contractor for the damaged walls and ceiling.

The same can be said of low blog traffic despite having built up great content and shared it on social media. With this problem, you need to troubleshoot your traffic issues like a plumber would.

Below are five ways on how you can determine the source of the traffic problem in your blog to stop leaks fast!

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December 10, 2014

Effective Ways to Get Relevant Traffic

Heavy traffic in real life may be a bane to a commuter’s everyday life, but when you’re running a website, it’s gold. Having internet users visit your website is a really good thing, but for your website to be effective, the traffic needs to be looking for what you have to offer. They should be seeking the product or service of your website, be it a legitimate business or a simple blog site. Driving relevant traffic to your website can be done through effective marketing, and here are ways on how to quarry this valuable resource:

Relevant Traffic

 

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December 9, 2014

Four Ways to Boost Your Content’s Impact

Editor’s note: This post was written by Charlotte Park, the PR Lead for ClearVoice, a content marketing platform that empowers writers and businesses to connect and collaborate in a world-class content workflow environment. She graduated from Arizona State University with a degree in communications, and has since spent her time working alongside PR and social media moguls to learn the tricks of the trade.

boost content impact

It’s easy to have a love-hate relationship with blogging. You might have the passion and motivation to execute the perfect blog where readers can engage in conversations and build relationships. However, without the right tools and strategies, a blog can quickly dissolve into a wasteland of the massive amount of content that’s produced each day. Whether you are blogging for personal gain or for business, your content should engage readers, create conversations and eventually develop long-lasting relationships.

Accelerate your blog strategy with these four lessons. read more

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December 8, 2014

Increase Online Sales from Your Blog Through Smart Offline Marketing

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So you’ve applied the best practices on how to make a sale of your products and services through your blog. You’ve streamlined your sales funnel to provide customers with an easy and painless shopping experience, promoted your site using social media and a bit of link building, and crafted a strong content strategy allowing you to promote your business by publishing the different content types (posts, images, videos, etc.) on your blog.

The question you’re asking yourself right now is: how can I boost my sales even further?

While the practices above should drive lots of lead and prospects – if not actual customers – to your site, these tactics only cover the ground of online marketing. You also need to cover the ground left for offline marketing to achieve even greater sales!

Offline marketing is normally viewed as expensive since it is associated with TV ads, radio adverts, and other traditional marketing campaigns. However, you don’t have to spend thousands of dollars if you know how to effectively reach out to your target market.

Below are some ideas on the different offline marketing tactics that you can implement along with your things you’re doing with your blog. read more

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5 Headline Types You Underestimate When Writing a Blog Post

Editor’s note: This post was written by Cari Bennette, a passionate blogger and writing consultant at jetwriters.com. Cari loves surfing websites for writers and sharing her advice on various forums and blogs.

Can you guess what’s the most important part of your blog post? I know, you probably think it’s quality content, right? Quality content builds your site’s credibility and keeps your readers coming back for more. What about visuals? A pretty picture draws the reader in, right? While both are important, neither of them are as important as a good headline.

headline types

Want some stats that quantify just how important the headline is? There’s the 50/50 rule which states that half of the time you spend writing a blog post should be spent composing the headline. And those who practice the 50/50 rule do so because of the 80/20 rule – 8 out of 10 people read a headline, but only 2 out of 10 read the post. read more

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December 4, 2014

6 Creative Ways to Promote a Blog Post

Editor’s note: This post was written by Monique Craig, a passionate blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers. Find her on Twitter and Google+.

Even if your blog post is an exceptional and highly valuable piece of content, you’ll still need to do your best to promote it and help it reach a wider audience. Going for the obvious, you might forget that there are many alternative ways of promoting your blog post that often prove more efficient than popular methods. Here’s a list of top 6 creative ways to help your share count skyrocket in no time.

  1. Niche social media

promote blog post

Instead of sharing your post on sites like Facebook, Google+, LikendIn and Twitter, or posting a relevant picture on Pinterest and Instagram, consider niche social networks. Because of their popularity, Facebook and the likes will attract your competition and so your posts might gain a lot less attention than in small social networks. In niche social media, the competition is lower and audience is more focused and active. read more

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