March 4, 2015

What’s Wrong With Blogs Nowadays? (And the Simple Blogging Platform That Will Make Things Right)

Bloggers are pissed off with blogging platforms. Find out why.

A blog serves as a platform to share your ideas and build a readership from your target audience.

Sounds simple enough, which is why lots of people own a blog to do exactly these things.

But you know what’s not simple? Blogging platforms.

Back then, platforms like WordPress, Blogger, and Tumblr offered an easy way to publish online content. Just sign up for an account, write your post, and hit publish.

While you can still do these things from the aforementioned sites, the platforms gravitated away from just blogging. You now have to worry about the plugins you’ll choose for your WordPress site and customize your Tumblr or Blogger theme to achieve a better look.

In other words, blogging is now more than just writing.

This isn’t a bad thing, mind you. WordPress has become a very flexible CMS allowing you to build a website that fits your needs. Tumblr is a great way to share your quirky humor through GIFs. Blogger now relies on custom themes to create a fully functional website.

But the focus now by these blogging platforms has moved away from writing.

As a writer, journalist, or storyteller who simply wants to let the words do the talking, setting up a blog has become more complicated than ever.

This is the very reason why an IndieGogo campaign that strive for a simpler and better blogging platform has been gaining attention as of late.

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March 1, 2015

Essential Social Media Trends for Brands in 2015

2014 was a prolific and interesting year for digital marketers, with social media hits reached unprecedented heights. From selfies (and group selfies) going viral to campaigns like the #IceBucketChallenge and #BringBackOurGirls, and of course the #Bendgate hullabaloo – there were a lot of examples which marketers can learn from.

things you didnt know about social media

Looking back and analyzing the big events in social media last year, we can see some trends that will be big this year.

If you’re looking to make a splash in 2015, here are some essential social media trends for brands. read more

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February 27, 2015

Social Media Image Sizes Guide 2015 [Infographic]

Writing an excellent, informative article or blog post is a critical building block in getting the eyeballs that you want, whatever your ultimate goal may be – selling your services or products, for example.

launching your site

But no one can ignore the role that content marketing plays. Without this activity, the chances of your wonderful content reaching as wide an audience as possible are nil.

Enter social media.

Twitter, Facebook, Google Plus, Instagram, Pinterest..the usual suspects.

In order to maximize your content marketing efforts, you want to do what you can to make your social media posts as attractive and attention-grabbing as possible. read more

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February 25, 2015

Make Money With Your Blog…Without Ads?

Success web advertisement concept

For bloggers, ads are a godsend. These help bloggers earn from the diligence and hard work they put in every post they craft and publish.

For users, ads suck. They disrupt the viewing experience and provide little value to the content they visited to read.

As a blogger, you need to reconcile both schools of thought to build a financially sustainable blog without pissing off your readers.

As far as making money with your blog is concerned, we’ve discussed how to monetize your personal blog and how to use contextual ad networks to make money.

But is there such a way to earn from your blog without relying on ads?

A quick look at sites like CopyBlogger and The Daily Dish would show you that it is possible. Both don’t boast ads but generate enough profit to provide their target audiences with business solutions and irresistible content.

If you want to take the ad-less route and keep the cool factor of your blog intact, here’s what you need to do:

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February 24, 2015

11 SEO Gurus to Meet This Year for a Little Extra Knowledge

All year we’ve been relying on the experts in the SEO industry to help us analyze Google news and figure out how to optimize our websites, get creative, and stay ahead of the curve. Let’s face it, 2014 wasn’t the easiest year when it came to SEO changes and moving forward in the online marketing industry, so researching different SEO articles and topics was probably a daily routine for most.

seo gurus

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Below are some of the top SEO gurus we saw step up in 2014 and should keep an eye on as we continue into the New Year. read more

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5 Ways to Make Customers Part of Your Marketing Strategy

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Steve Jobs famously said, “You can’t just ask customers what they want and then try to give that to them.” When it comes to envisioning new products, he might have been right — customers don’t always know what they want until you show it to them. However, marketing is different. It’s about building relationships. If you expect a relationship to succeed, you have to listen to what the other person wants.

As a marketer, you can model potential customer buying paths, but guess what? Your customers may or may not comply with them. Perhaps it’s time to stop modeling and start asking them what they want. They just might end up doing your marketing for you. read more

February 22, 2015

Two Engagement Tools Your Business Needs This Year

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For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest.   read more

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February 21, 2015

The Value of Blogging for IT Specialists

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VESSEL TRAFFIC CENTER (FOR RELEASE)

Certain industries find blogging more advantageous than others; and while blogging isn’t for everyone, it can definitely be valuable for every IT specialist. Take a look at some of the following reasons and you’ll likely agree. read more

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February 20, 2015

3 Signs That You Shouldn’t Do a Twitter Q&A

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Dr. Mehmet Oz, host of “The Dr. Oz Show,” just been skewered by the U.S. Senate Subcommittee on Consumer Protection for promoting bogus weight loss supplements. He’d also been ridiculed on HBO’s “Last Week Tonight With John Oliver” in a segment that received over 5.4 million YouTube views. Even worse, every social media marketer had seen the #AskJenny debacle, in which former “The View” host Jenny McCarthy had been mocked for her quacky medical views. To connect with the audience, Dr. Oz’s social media team scheduled a Twitter Q&A with the hashtag #OzsInbox. It didn’t go well. In fact, it became one of Twitter’s most epic fails.

When they’re done well, scheduled at the right time, and handled by an experienced social marketing team, Twitter Q&As can be great for a brand. When they’re handled poorly or scheduled at the wrong time, they turn into public relations disasters. Twitter Q&As aren’t a great way to rebuild positive feelings around a struggling brand. If your organization is facing one of these scenarios, you should skip the Twitter chat. read more

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February 19, 2015

Most Downloaded Chrome Extensions That Will Make Your Life Easier

Google Chrome is arguably the best browser in existence today. If you use Chrome as your main browser, then you’re probably reliant on several extensions. Without them, your workflow would probably be disrupted. I know that this is the case for me.

most downloaded chrome extensions
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In spite of the fact that I already have essential extensions, I do realize that there are always new ones to discover. But how do you discover new Chrome extensions that will actually make your life easier? read more

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