With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?
[Read more…]The fundamental role of content is helping your brand to grow. However, in most cases, it becomes quite a challenge trying to gauge the impact of content not only on behavior but also on how your audience experiences your brand.
In this article, we will discuss six eye-opening tips for measuring and enhancing the impact of your content on your audience’s behavior and how they experience your brand.
[Read more…]For decades, marketers and advertisers have realized the value of humor in branded content. Indeed, one needs only to consider the vast array of funny commercials down the years to understand that humor can be a powerful advertising tool.
However, there’s a big difference between a 30-second commercial and a full-length blog post. What’s more, consumers have different expectations regarding blogs than they do other forms of marketing and advertising.
Given all that, today we’ll tackle the question: should professional blogs be funny?
[Read more…]Blogging is a versatile activity that serves all kinds of purposes. Whether the goal is to bring in web traffic, generate leads, improve on-site SEO, or anything else, you need to have a defined process to measure the success of your efforts. By a “defined process,” I’m referring to a content audit.
[Read more…]Many people believe that setting up a blog is an easy job. Adding some blog posts brings more traffic, more traffic leads to conversions, and all of a sudden those revenue figures start to grow.
Well, that sounds great in theory, but it isn’t that simple. You need to push valuable content, and you need to be consistent.
[Read more…]WordPress users can choose from an almost limitless selection of free themes, many of which look great and include all of the features a typical WordPress blog or business site needs. However, there is also a thriving market of premium themes with perhaps an even bigger selection. These cost money.
[Read more…]You crank out blog post after blog post.
And still – nobody seems to value the content you publish.
You know your stuff but you haven’t made a name for yourself (yet).
You need to establish your credibility but you don’t know how.
[Read more…]When most people think of a WordPress form plugin, they do so in the context of a contact form — they have built a WordPress website or blog, they’re building out the pages, and they need a form solution so they can add a contact form to the contact page. You may have even done the same thing.
But did you know that WordPress form plugins can be used for a whole bunch of things other than a contact form?
[Read more…]As a professional blogger, you have two main alleyways to explore when it comes to career advancement: freelance blogging, and entrepreneurial blogging. You may choose to be a remote worker for a number of high-paying clients scattered around the world, or you might choose to launch your own blog site and write for global audiences.
[Read more…]Everyone wants to be noticed for something. Even if you don’t have the desire to be an A-list celebrity, it is nice to be appreciated and recognized for something that you do.
[Read more…]
