Businesses need to invest in their brand, but they need to do it right. That’s why, in so many cases, companies will go out of their way to hire freelancers and blog managers to promote their brands on their behalf. A killer brand strategy can have a big impact on a business, which is vital especially for smaller companies just getting their feet wet. [Read more…]
4 Steps to Repurpose a Blog Post into a Compelling Infographic
If everyone could, there would be as many infographics as there are blog posts but that’s not the case, is it?
We’ve all thought of creating infographics at some point and changed our minds on realizing how much of an effort it is. From doing research and finding an interesting angle to planning the content and designing — there’s a lot that goes into creating an engaging infographic. [Read more…]
5 Ways to Utilize Competitor Research in Your Marketing and PR
Bloggers and marketers often talk about competitor research, but are you doing it regularly?
Are you implementing what you discover? [Read more…]
How and Why to Audit Your Site’s Accessibility
The internet has brought us all closer together. Whether blogging and vlogging, or simply engaging with social media — we’re just a swipe, tap, or click away from diverse global cultures. All the more important, then, to make certain that all people who want to use a website should be able to do so. [Read more…]
What to Do If You Run a Travel Blog During COVID-19
Travel blogs may seem like they’re a dime a dozen nowadays, and to some extent, they are. The rise of nomadic writers and influencers has led to a burst in travel blogs – and readers are usually ready to gobble all of this exciting content right up. [Read more…]
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