Microblogging, a unique combination of blogging and social media, allows you to build your brand while only doing a minimal amount of work on your blog. The reason it works is fairly straightforward: since you’ll be communicating with your audience more frequently on social media, you’ll develop more rapport than if you just simply focus on driving traffic to your blog through free and paid traffic sources. [Read more…]
When WordPress & Email Marketing Collide: 15 Mistakes to Avoid at All Costs
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]
7 Tools for Smart Competitor Analysis
They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends.
Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there. You shouldn’t try every tool on the market. I highly recommend picking one or two all-in-one tools to automate daily tasks, track competition and pull extra insights. But avoid being too conservative. When something really worth trying appears on the market, it’s not a bad idea check whether it’s the right time to switch to something more advanced.
Just to bring you up-to-date, let me guide through latest competition analysis trends. Below is a list of the newest tools and their pricing. They all are meant to help with the different tasks, so pick only what your business needs. [Read more…]
How to Alter Your Blogging Strategy for Changing Trends
Blogging is always in a state of flux as new technology and trends emerge each and every year.
While there are certainly many time-honoured blogging strategies that continue to drive solid results for bloggers, it is also important to consider the current trends to ensure that your blogging strategy is optimized as much as possible.
The key is to give weight to the trends that seem to be here to stay, like the ones below. With that in mind, here are four things that bloggers should change with regard to their current blogging strategy.
How to Alter Your Blogging Strategy for Changing Trends Click To TweetHave Writer’s Block? Try These Content Ideation Tools for Marketers
It’s 2017 and content is still king. But now more than ever, marketers are pressured to produce content that adds value and differentiates their company’s brand online. That’s a tall order, especially when stacked against other challenges, like finding time to create content, making it engaging, and measuring its effectiveness.
Writer’s block is another issue marketers face in the age of content marketing. It’s seemingly more and more difficult to find relevant ideas and put pen to paper. A recent study found that 75% of marketers plan to increase their content marketing investment in 2017, but only 29% use content ideation tools – the exact thing marketers need to beat writer’s block and share valuable content with their audience.
Have Writer's Block? Try These Content Ideation Tools for Marketers. Click To TweetHow to Prepare Your SEO Strategy for the Internet of Things
If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.
In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing.
These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.
How to Prepare Your SEO Strategy for the Internet of Things Click To Tweet7 Ways to Use Video on Your Blog to Get More Engagement
Content consumers are living in a world perfectly formulated for them to enjoy. Hundreds of thousands of blogs are creating and sharing content with their audiences on a daily basis, and the consumer can take their pick of which websites to browse regularly.
Ensuring that you make their short list is not always easy, but certain techniques can almost guarantee good results.
With these seven techniques, you’ll see an increase in engagement value in no time. [Read more…]
What You Need to Know About the Ghost Open Source Blogging Platform
A number of interesting social media tools for bloggers have emerged in 2017, but let’s not forget the power of a solid blogging platform. Without a reliable foundation for your blog, maximizing online exposure through social media is like putting the cart before the horse.
Starting and running a blog that can grow into a business requires specific tools of the trade. Many of which are completely foreign to new bloggers. You have something to say, but putting those words onto a web page isn’t always intuitive.
One of the newest publishing platforms for bloggers has been four years in the making, but all that research and development won’t cost you a penny. Ghost 1.0 is the latest free platform to give bloggers a WordPress alternative.
What You Need to Know About the Ghost Open Source Blogging Platform Click To TweetHow to Build a Sustainable Business Out of Your Blog
Blogging was once viewed mainly as a nice hobby or creative outlet. Bloggers across niches and interest areas would upload posts and pictures to share with friends and family and, potentially, individuals outside of their circles who shared similar interests. Fast-forward to 2017, however, and blogging has become a bonafide career.
Today the popularity of bloggers like The Blonde Salad and Love Taza have encouraged a new generation of hopeful creatives to put their passions and digital talents on display for the Internet at large. Although many bloggers spanning many niches have amassed large followings that have enabled them to land sponsored deals and opportunities to pay the bills, this is not the scenario that every blogger experiences. For many, blogging is not a full-time job (even if they would like it to be) simply because in today’s saturated blogging environment, it’s difficult to command attention and carve out a unique and loyal following. However, if it is your dream to launch your own blog-driven media conglomeration, don’t lose hope – it is possible! [Read more…]
How to Create Your Own Online Community of Bloggers
Freelancing has its perks: pajamas “all the time”, no water-cooler small talk, no boss breathing down your neck, but it can definitely feel like an isolating gig. Often, while writing or researching, you’ll have questions you wish you could run by a coworker and seek someone’s advice. I’d like to talk about how to create that online community and its importance. I’ll include ideas about reaching out even if you’re on the more introverted side or feel undereducated, the benefits of creating connections, and where to find fellow bloggers.
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