WordPress is by far the world’s most popular content management system (CMS). That’s in large part due to how easy it makes it for non-techie users to build a website on their own. With thousands of creative WordPress themes and plugins to choose from, it seems all so simple. However, creating a WordPress website is one thing—building a successful site is entirely another.[Read more…]
Everyone knows that having high-quality incoming links is an essential part of your overall search engine optimization (SEO) and ranking. However, it can seem very difficult to get these links pointed at your site.
Unfortunately, this means that some websites will use underhanded tactics to make it appear that they have incoming links. They might buy them, hire directories to point links to them, and more. Google penalizes these sites, though, so in the end, those techniques don’t work.[Read more…]
Video is the present and future of online content. Mark Zuckerberg himself has gone on record saying that he believes video will soon dominate the internet as we know it. In fact, a study from HubSpot found that 54% of consumers want to see more video content from brands and businesses they support.[Read more…]
Though digital marketing is a compendium of multiple facets, blogging has been the driving force for every digital marketer to earn the much-needed edge over competitors.
According to Internet Live Stats, more than two billion blog posts were written in 2018 and almost three million blogs have been posted till date.
With blogging gaining increasing importance in the present day milieu, have you ever assessed your blogging strategy?[Read more…]
These days, product placement is everywhere.
Product placement — also known as embedded marketing — is an advertising technique where specific products or brands are promoted in another piece of work or media. It can involve anything from obviously branded products being incorporated into film or television, to verbal mentions to a subtle background appearance.[Read more…]
It all starts with the project proposal.
It doesn’t matter whether you’re selling a $100M ad strategy to Ford or a $1,000 blogging plan to startups, the quality of your proposal will have a marked impact on your results.
Writing a great project proposal isn’t just about cramming in as much information into the document as possible. Nor is it about using some copywriting tricks to convince clients.[Read more…]
Have you ever gotten to the point where you are feeling burnt out on your current blogging focus?
You’re not alone.
If you are at this point, chances are, you have had a few thoughts about changing your direction. Assuming you have been at it a while, the thought of starting over can definitely seem daunting.[Read more…]
Sticking to a consistent content schedule is just like seeing your New Year’s resolution through – you know it’s good for you, but it becomes harder the longer you try to do it. As many marketers will tell you, the best solution to this hurdle is to create a content calendar. Not only will a calendar help you post more regularly, but it will also assist you in maintaining the quality of your content.[Read more…]
Wish your landing pages would convert better? Read below to learn from the best!
There is so much to think about when it comes to building up a successful website: You have your web design. You have SEO to consider. You have to make sure social media integration is in place. Did you make sure you have all the best plugins installed so your website runs tip-top? And, of course, your writing needs to be engaging, actionable and top shelf.[Read more…]
We live in a time where it seems like everyone and their mother runs a blog. In the United States alone, it’s estimated that there will be nearly 32 million bloggers by 2020! Whether it’s corporate business owners, food bloggers, fashion gurus, movie commentators, etc., anyone can write blog posts that can potentially be seen by the masses.[Read more…]