How to Increase Blog Comments

how to get more blog comments

how to get more blog comments

Having an active and engaged blog community is at the top of every blogger’s wish list. While the goal is clearly outlined, the way to get there sometimes isn’t. Although not guaranteed, there are some ways that you can get more comments onto your blog.

Paid Traffic

Sometimes getting a high level of engagement does take a financial commitment. In this case, having paid campaigns to get more traffic to your website will certainly increase your chances of more engagement, especially when they come from social media. Do some research on paid social media campaigns on Facebook and Twitter and also through the major search engines like Google, Bing, and Yahoo!. Facebook and Google also occasionally send out coupons to new account users, so be sure to research that before signing up for a new account. [Read more…]

How Listening to Music Can Make You a Better Blogger

How listening to music can make you a better blogger

It’s a pretty common fact that many writers and bloggers listen to music while they are imposing their latest and greatest novels, short story, or blog post (it also helps conquer writer’s block). A 1993 study in literary journal nature stated that when the participants listened to a Mozart sonata, they scored higher on standardized tests of reasoning ability then participants to sat in silence. This allowed experts to reason that listening to music while completing a task that takes up abstract for spatial reasoning can positively influence work production. [Read more…]

Is PPC For Your Blog To Get Traffic Worth the Cost?

Blog PPC: is it worth the cost?

Blog PPC: is it worth the cost?

A paid search advertising campaign, sometimes called PPC (short for pay-per-click, which is the term that means an advertiser only pays on a per click basis, when a person clicks on their ad), are used by webmasters and marketers to push traffic to their websites and e-commerce sites. For many, the traffic they receive translates into massive amounts of sales or traffic, which not only brings more sales, but can allow the website to grow their online influence.

When it comes to blogging, more traffic from PPC campaigns have a lot of benefits, including:

  • Charge higher rates to website advertisers
  • Grow number of returning readers/users
  • Drive sign-ups for newsletters or giveaways
  • Promote important posts that highlight a new company service or event
  • Grow engagement through more social shares and comments, as more traffic usually equals more audience engagement.

For the majority of blogs, PPC ads aren’t used to drive product sales. Because of this, it can be hard to justify the cost. While Google AdWords occasionally sends out credits and coupon codes for beginning PPC advertisers, starting a blog PPC campaign requires know-how, patience, and initial cost.

Getting Started

If you don’t know how to build, launch, and maintain a PPC campaign, it is worthwhile to either pay someone to do it for you or to learn the entire process yourself. Google offers an AdWords certification program, as does Bing. In Google’s case, even though there is a cost to become certified, you can view the majority of the course materials for free. This can help you begin to craft a PPC campaign.

Available Platforms

It’s important to note that even though search engines are the main place for PPC campaigns, Twitter and Facebook also offer advertising (and Pinterest is also beginning to roll it out). This is a good solution if you want to target a specific demographic, based on their interests or profile details, like age or location. Facebook occasionally also offers promo codes for new advertisers as well.

Charting Results

In order to make sure any PPC campaign is worth its cost, be sure to track its traffic. Use UTM tags to verify when traffic is coming from PPC ads in Google Analytics and make sure it can be tracked all the way to a company’s other external pages that are outside of the blog, such as products or contact us. When you have analytical proof of your results, your PPC campaigns are much more likely to become invaluable.


photo credit: x-ray delta one via photopin cc

Why Bloggers Should Also Be SEO Experts


Why bloggers should know SEOIn order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.

Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.

Best SEO Practices Increase Traffic

Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are  1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]

Should You Blog Anonymously?

Anonymous attacking Facebook April 6

should you blog anonymously? For whatever reason someone has to write a blog, the subject or topics may be controversial or the blogger wants their content to speak for itself. Other bloggers are concerned for their own safety, and don’t want online users to be able to access their private information offline. For these reasons, many bloggers have preferred to keep their name and identity a secret. Should you keep your identity a secret on your blog? There are several benefits and drawbacks to blogging anonymously, such as: [Read more…]

Are You Varying Your Content Enough?

Vary your blog content

Vary your blog content

Blogging is something most people start for fun or to share what they know with others. However, blogging is somewhat of an art, that takes constant variation in care in order to make it successful. One of these variations is the length and type of your blog content.

Your blog posts should go beyond daily posted 300 words; by incorporating infographics, audio and video, and longer, more in-depth posts you will make your blog more entertaining to read. This can increase time spent on your blog and reader retention rate. [Read more…]

5 Plugins to Keep Your WordPress Blog Secure

5 wordpress security plugins

5 wordpress security plugins

Because WordPress is the most popular CMS platforms on the Internet today, many hackers have consolidated their efforts toward only hacking or spamming WordPress websites. As a result, millions of WordPress blogs and websites are hacked each day, leading to lost work, irreparable damage to search engine ranks, and putting visitors and users in danger of having their own information hacked as well.

Below are five plug-ins that can be used to increase WordPress security for your blog. If you also want to check out anti-spam plugin, check out the post: Top 5 WordPress Plugins to Kill Spam

[Read more…]

Is Bad SEO Undermining Your Great Content?

seo mistakes undermining blogs

seo mistakes undermining blogs

We all know SEO is important, especially for blogs because they get new content regularly. However, if you haven’t educated yourself enough on SEO, then simple mistakes may have a will long-lasting impact on your blog, even though you may have great content.

Even though you may consider yourself in the writing industry, if your content is being published online, then you also need to become an SEO expert. Otherwise, you risk undermining your content and not getting the exposure that you deserve.

Rambling Meta Tags

Meta tags that are too long are one of the most common problems that I see during my website Internet marketing audits that are completed for clients. If your meta tags are too long, then they will get cut off in Google (and other search engines ), leading to incomplete information for both the search engines and your potential readers. Title meta tags must be under 65 characters (including spaces) and description meta tags must be under 160 characters. Most SEO experts (like Moz) agree that 155 characters is a good maximum to shoot for.

When redoing meta tags, be sure to include more top keywords and a good description of what that specific page is about. In addition, for WordPress blogs, you can use a SEO plugin that will automatically optimize these meta tags (as well as complete basic SEO) for you.

[Read more…]