After Instagram announced that they were allowing embeds of Instagram posts on websites via their blog, many bloggers have taken advantage and have started using embed codes instead of copy and pasting Instagram images or taking a screenshot of an image to re-post it to their page.
Even though you can still only post images via an app on a mobile device, Instagram has become a huge social media platform that brands and bloggers should be utilizing. Many ways to do this include interacting via the community through Instagram photo challenges, contests, custom hashtags, and artistic photos that showcase the blog or company’s values and products.
After you sign up for an account (if you don’t have one already), here are some of the reasons why you should be embedding more Instagram posts on your blog:
Embedding Instagram posts instead of manually posting the same photo instantly means more visibility for your Instagram profile. The interactive widget allows users to view the photo on Instagram, as well as the user’s profile. This can mean more followers and more interaction with your profile via likes and comments.
Makes Photos Easier
Photos are easier than ever to put into your blog posts with the Instagram embed feature. All it takes is copy and pasting either the Instagram post URL (if your content management system for your blog allows simple insertion, like WordPress) or the embed code, which can be found next to the comment field on the post:
Illustrates a Point
Instead of having to worry about copyright issues when using photos from other users’ Instagram accounts, embedding the photo right into your blog post makes it easy to share photos from other people without having to download and re-upload them. It also gives that user visibility as well, which is almost always a good thing (unless you are using their photo as an example of something negative).
For posts that are about social media, branding, marketing, or cool stuff other users are doing, embedding posts is a great way to illustrate your points, without having to save and edit a bunch of images.
Whether you are trying to increase the visibility of your own Instagram profile, you want to make photos easier to place in your blog posts, or you want to share someone else’s photos, Instagram embeds can be beneficial for everyone!
Kelsey Jones runs her own social media and search marketing business, MoxieDot where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at MoxieDot and on Twitter @wonderwall7.