Believe it or not, Fortune 500 company blogs are few and far between. According to UMass Dartmouth research, less than a quarter of the F500 host regularly updated public blogs. However, those that do regularly update blogs definitely have it right. With consistent updates and positive, brand-relevant content, a number of these companies serve as amazing examples of corporate blogging masters. [Read more…]
Editor’s note: This post was written by Rupert Adam, marketing manager at Emailcenter, the UK’s largest independent ESP. He specialises in marketing and strategy development. Follow him on Twitter: @RooAdam.
When it comes to dealing with your inbox, you’re probably one of two types of people. There’s those with tens, hundreds or even thousands of unread messages stacked up in their inbox, or those who can’t relax until every single message has been read and either deleted, delegated, responded or deferred.
On average, we send and receive 100 billion emails every single day (just imagine how many that equates to in a year). With that many emails being sent daily, and with research suggesting that the average professional receives more than 100 emails every day, it’s little wonder why so many of us can get lost in our inbox and spend more of our working day dealing with and sifting through messages rather than actually getting any quality work done. In fact, messages from fellow bloggers, guest post requests, meetup/conference invitations, sales messages, newsletters and spam are probably filling up your inbox right this very second!
And that’s where Inbox Zero comes in. [Read more…]
Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.
You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.
Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]
Blogging is so easy, a caveman could do it! Okay, that might not be entirely true. There’s a certain amount of talent and drive needed to create a successful blog, and not everyone has it. However, it is true that starting a blog is extremely easy. So much so, that you can do it right from your personal tablet. [Read more…]
Editor’s note: Stephanie Norman is a freelance tutor from Sydney with 4 years of experience in professional writing. Also she is a content marketing specialist at Australian Writings, a company offering assignment help and assistance for students. Follow her at Facebook and Google+.
When you want to create killer content for your blog, website, or social media platforms, you spend hours in research, conceptualizing, writing, and editing. If you post the text without any visual incentives, you can rest assured that it won’t reach a great number of readers. The fact that photos attract over 50% more likes and over 100% more comments on Facebook should be enough to convince you to change your approach.
You cannot just locate any photo online and use it in your own publication. You can’t violate copyrights, remember? Thanks to this list of 5 tools to make visual content, you’ll be able to create your own images and attract a wider audience! [Read more…]
When you’re planning out a website, many aspects are just as important as if you were creating a traditional brick and mortar store; almost every decision can have far reaching implications and all of them demand due diligence if you want to ensure success. [Read more…]
In this new media age everyone has some idea of the value of websites, online advertising and social media. Brands have powered their way to exponential success and bloggers over the last decade have paved the online marketplace with tactics geared towards winning the attention of readers and getting their products and services out to billions of web users. It’s been all about the web but have we forgotten good old-fashioned face to face, paper based branding and marketing? I can guarantee that most bloggers reading this don’t have a business card specially designed for their blog. Am I right?
The truth is that there are still many opportunities offline to spread the word about your blog and online services while building strong relationships. [Read more…]