Smartphones Driving Force Behind Online Shopping Surge

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

The emergence of smartphones as the preferred mobile device of millions of people all around the world has changed not just the way we communicate and handle the various tasks of daily living. It has also changed the way we view commerce.

The increased power and features of smartphones mean a more reliable and stable connection to the internet and this is driving smartphone owners to use it as a device for buying stuff. According to research more than half of consumers use smartphones and of these 70 percent have said that they use their phones to buy online. This was most apparent during the recent holiday season where record numbers of shoppers have used online stores to do their holiday shopping and they used their smartphones to do it and not a laptop or desktop computer. [Read more…]

How to Revive Expired Content

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Most bloggers don’t like the idea of their content expiring, especially if they publish a lot of it on a consistent basis. The thing is that the more you publish, the less time you have to review your past articles. And sorry to be the one to break this to you, but your content won’t stay evergreen till the end of time.

Well okay, if you publish articles on learning the Latin language then you’re safe, but for any other niche, things change quite fast. And if you’re in web technology, blogging, or making money then your content is like a bottle of freshly squeezed carrot juice in the fridge … so to speak.

I guess what I’m trying to say is that good, quality content has a short lifespan.

Essentially, content is like food. The better it is, the sooner you have to eat it. [Read more…]

Become a Local Blogging Celebrity with LinkedIn

Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. [Read more…]

Your Computer Can Kill You

Working from home or in an office is one of the biggest factors for people living an extremely sedentary life. By spending so many hours every day in front of the computer, the average worker is not getting the physical activity needed to keep fit. So what happens is that various health problems arise because being cooped up in front of the computer.

This infographic shows the many health problems that arise from extensively using a computer. Problems like obesity, insomnia, and chronic pain, among others, are caused by using computers for long periods of time. Fortunately, there are also solutions to solve these health problems, which is also incorporated in the infographic. [Read more…]

Seven Ways To Kill Your Blog

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Registering a domain name and turning it into a profitable blog takes time. It takes patience, hard work and quite a few clever decisions. Some people would even argue that at times it takes a little bit of luck. The one thing that’s for certain is that it’s not easy.

Though most people know how difficult it is to create a profitable blog, many are surprised to learn how easy it is to kill one. Getting noticed might take a long time but losing the lions share of your readers can be achieved surprisingly quickly.

If you’ve been enjoying a certain amount of blogging success of late, here are seven mistakes that you should avoid making at all costs. [Read more…]

New School SEO: At Least One Thing You Didn’t Know (Guaranteed)

I think search is a seriously exciting place to be right now. 2012 has seen some of the most aggressive Google algorithm updates of all time; a lot of SEOs were hit hard, and as each update was released some form of mini-riot followed. But while anger towards Matt Cutts (Googleís human shield) ensued, I couldnít help but feel that SEO was returning to the open field that it once was. SEOs dropped out in favour of other things, they decided that Google was on a mission to destroy organic rankings and that Google owed them for all of those useless links and cookie cut content they had created; a quick look at any of the comments on SEroundtable shows that SEOs are just giving up.

But for me, SEO now more than ever is about hording knowledge, itís about grabbing as much as you can and stuffing it into your brain so that you can develop – through management or being hands on – the perfect user/search focused website. So that is what Iím bringing to you today, knowledge bursting new school SEO best practices that will make you smarter than the next guy. [Read more…]

How To Defend Yourself Against Negative SEO

One of the reasons I love working online and running a website is that it lets me mind my own business. Iíve never been one for office politics and I hate the idea of having a Ďbossí so Iíve never been particularly partial to working your typical office job. As such then, I also donít appreciate it when my work as a blogger starts to turn political and the whole thing starts to degrade into something like a schoolyard shouting match. Isnít that the kind of thing lots of us are trying to avoid?

Unfortunately though where thereís money to be made there will always be those willing to resort to unscrupulous methods, and to try to blow out our candle to make theirs blow brighter. This is where Ďnegative SEOí comes in Ė which is the point at which bloggers stop concentrating on themselves and on offering a great site, and instead start thinking about how they can get ahead by taking down the competition and getting their sites penalized. Find yourself a victim then and you can see your website drop from the top spot in the SERPs to page eight and even see your content and design ruined. Itís unsettling, itís unfair and it can potentially cost you a lot of money. [Read more…]

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. [Read more…]

Top Blogger Smartphone Apps

Because of the seemingly countless mobile s made for just about anything you can think of, writing blog posts, using social media, and checking website traffic stats for your business outside of desktops and laptops have become possible. Indeed, blogging has now entered the domain of mobile phones.

If youíve never experienced the freedom of blogging anywhere, then itís time you do. To get you started, here are the top blogging s that you should get for your smartphone. [Read more…]

4 Key Points on Cloud Computing

cloud-computing

cloud-computingCloud Computing is a buzzword that has been floating around the web over the past few years and certainly even the least tech-wise of us all have encountered the technology at some level. Whether it’s through the use of common web services or devices at your place of work. The technology is impossible to avoid and is now a critical component in our daily personal and business lives.

Cloud computing is leveraging the now much lower costs of internet bandwidth, hardware and network infrastructure to deliver network services to economies of scale. Essentially, pooling resources to deliver cost-effective internet-based services to businesses and for personal use. So technical implementations and services which cost hundreds and thousands of dollars a decade ago are now available for a few dollars per month.

So, are you leveraging the power of this ever-evolving technology? If not, here are 4 reasons why you should seriously consider. [Read more…]