A landing page is a vital element to have on your blog or website. Its job is to help you convert your readers to leads and, eventually, customers.
Setting up a landing page is the easy part. Getting this to have a high conversion rate…that’s a different story altogether.
The overwhelming amount of online content published every day, combined with the ever-changing ways how customers decide what to buy, has made getting the right traffic to visit your blog more challenging.
Add to that is the reality that only 1-3% of your site’s traffic will convert into leads and customers.
So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.[Read more…]