How to Improve the Marketing for Your Online Business

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If you feel like your blogging business could be improved upon greatly, one of the first areas you should look at is your marketing. Marketing is a fantastic tool that can really boost your business online with the right moves. If you are searching for the best ways to push your business forward, you should think about investing in some new marketing techniques. Here are some of the areas you should be targeting if you want to promote your blog a bit better this month. [Read more…]

6 Tips For Starting a Business During a Pandemic

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The Coronavirus pandemic has certainly made things trickier for small businesses and even put some out of business for good. So it’d be crazy to build a startup in this climate, right? For some this is the right time to ditch an hourly job and try their hand at self-employment.

If you are one of these people, ready to try something new, we have a few tips for you to help you succeed in this unique business environment.

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Understanding Marketing Automation & Its Perks for Your Business

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Did you know that over two-thirds of companies using marketing automation realize its advantages within six months of its implementation? Moreover, 71% of companies that are using marketing automation have been happy with the results. These are huge numbers! We have to look at marketing automation from a microscopic eye to understand what it’s capable of fully. [Read more…]

Best Blogging Advice for Marketing Your Product

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When you have a product to sell, your main focus should be marketing your product. Marketing is not always the easiest practice, especially when there’s a lot of competition out there. There are many factors to take into consideration when it comes to successful marketing, such as who your target audience is, what platforms you’ll use for marketing, and what your product can do to benefit the lives of your potential customers. You have to come up with a way that makes your product stand out from all the rest, and it can often involve some trial and error to find what works best for your business.  [Read more…]

The Good Old Days – 5 Ways To Use Nostalgia Marketing In Ecommerce

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You may have noticed a boom in childhood pictures on social media. During the COVID-19 pandemic, people became more nostalgic than ever. In marketing terms, there’s always been a place for nostalgia. Remembering the past makes us feel good during hard times. Even teenagers and people in their twenties feel nostalgia for books, films, food, and products that defined their childhoods. [Read more…]

A Successful Marketing Chain Examined

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When was the last time you made a step-by-step analysis of what the experience on your blog is like for your customers? Not just a cursory run-through, but a cache-cleared, cookie-deleted, new-email-address wielding, fresh visit with a pen and paper by your side? It might be advisable to use a friend’s computer on a slower network in an unfamiliar environment, like a coffee shop or library. In fact, if you don’t have a friend’s computer to borrow, you can generally use one at the library. Here are a few of the key components to check. [Read more…]

9 Principles of Experiential Marketing in 2020

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Did you know that 68% of app developers surveyed mentioned an increased demand in the event app space since 2018? Or that 60% of marketers today agree that live event experiences at an event increase impressions and lead generations? 

The beauty of marketing lies in the evolution of strategies and methods that adapt and change as the years go by, as more and more tools are introduced. First, it was Web 2.0 that marketers needed to adapt to, but fast forward a few more years, it’s now Web 3.0.  [Read more…]

Why You Should Remove Inactive Subscribers from Your Email List

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Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.

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