Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.
[Read more…]With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.
[Read more…]What Is Influencer Marketing?
Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.
[Read more…]Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
[Read more…]If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this
We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.
[Read more…]Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
The traditional way of doing business consists of several steps. You decide on a product you want to sell, you source a supplier for that product, you purchase several units of the product, you maintain inventory, and you sell that product (at a markup, of course) to your customers. But what if you buy too much and you can’t sell them? What if you don’t have the physical space to maintain inventory? [Read more…]
For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]
Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the average wage and, if you own a small business, you can save on your advertising expenditure because you’ll learn how to create a digital marketing strategy that will draw in customers.
In today’s fast-paced world, digital marketing is now recognized as a fundamental approach to the successful promotion of brands and products. Businesses that monitor marketing strategy trends know how crucial it is to have an online presence and prioritize the appropriate platforms to reach their target audience. Big corporations can hire big-budget marketing agencies to do the work for them. But if you’re just starting out in your business, you’ re probably keeping a tab on each dollar that goes out of your pocket. [Read more…]
