Why one missed the mark and the other lifted sales by $6-billion
If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have
Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.
[Read more…]If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this
We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.
[Read more…]Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.
A meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny. Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]
The traditional way of doing business consists of several steps. You decide on a product you want to sell, you source a supplier for that product, you purchase several units of the product, you maintain inventory, and you sell that product (at a markup, of course) to your customers. But what if you buy too much and you can’t sell them? What if you don’t have the physical space to maintain inventory? [Read more…]
For the quintessential digital marketer, his day looks something like this. There are screens all around him. From his pocket to car to office to home, he is probably looking onto a digital screen. And most of the time, he is likely to come across video content. With 55% of the population watching video online every day, a video is no more one piece of your overall marketing plan, but it needs its own marketing strategy altogether. With relevance to this data, we can easily bet that videos are indeed a huge part of an internet user’s experience and expectation. To rephrase it, they are an absolute must have in the marketing strategy. [Read more…]
Putting your money in a digital marketing course is worth the temporary sacrifice it entails because of its fast ROI – employment demand for marketing specialists with digital skills is growing, with salaries above the average wage and, if you own a small business, you can save on your advertising expenditure because you’ll learn how to create a digital marketing strategy that will draw in customers.
In today’s fast-paced world, digital marketing is now recognized as a fundamental approach to the successful promotion of brands and products. Businesses that monitor marketing strategy trends know how crucial it is to have an online presence and prioritize the appropriate platforms to reach their target audience. Big corporations can hire big-budget marketing agencies to do the work for them. But if you’re just starting out in your business, you’ re probably keeping a tab on each dollar that goes out of your pocket. [Read more…]
Internet marketing isn’t as difficult as it seems, although there are multiple levels that make mastering it a complex feat. You’re probably already using tools like a good CRM and Google AdWords to boost your digital marketing campaign. That’s a great start, and yet, there’s more.
One of the most important aspects of internet marketing is organizing your entire business from the top down. When you’re not organized, success is presumed rather than calculated. If you plan on growing your business, presumed success can tank you before you get started. [Read more…]
With the continuous development of technology, almost everything is now possible. It feels like as if we are presented with all the tools that we need in life, and all we have to do is to search for ways how to maximize its usage.
In the past, it’s hard to look for a job. You have to write your resume and get a recommendation letter from a well-known person, go to the actual location of the establishments where you want to apply, submit your resume, go home, and wait for their response. But thanks to modern technology, all you have to do is to apply online, wait for the company’s response, and then go to the office to take exams and attend interviews. The best thing is you can even earn money by just using the internet. [Read more…]
The traditional forms of marketing and advertising gave way to digital platforms some time ago. However, just because businesses have decided to market themselves online instead of on radio, television, or in magazines, it doesn’t mean that they’re actually marketing themselves any more effectively. Indeed, many companies misstep when they first enter the digital arena –– and a good deal more are still trying to cope with outdated strategies and campaigns. The good news is, you don’t have to throw away years of work to craft a marketing plan that works for you. To that end, here are three quick and cost-effective solutions to commonplace marketing problems: [Read more…]
