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How to Do Email Marketing in 2020: A Beginner’s Guide

November 7, 2019 by The Blog Herald

Digital marketers are always on their toes looking after powerful and successful techniques to generate more leads and make more conversions. Trends come and go, but email marketing remains the most common method of digital communication worldwide.

[Read more…]

Filed Under: Marketing Tagged With: email marketing

5 Tips to Make a Whiteboard Animation Video Like a Pro

October 23, 2019 by Blog Herald

What happens when you’ve got a lot of information – about products or business, whether yours or your client’s –  that you want your audience to understand effectively? 

You could try the written route and write long posts going over the details one by one. Maybe, you could jump on Instagram and make a 45-minute-long marketing live stream going into each point you wish to cover…

[Read more…]

Filed Under: Marketing Tagged With: Marketing, Videos

7 Tweaks to Amplify Your Landing Page’s Conversion Rate

September 20, 2019 by Christopher Jan Benitez

A landing page is a vital element to have on your blog or website. Its job is to help you convert your readers to leads and, eventually, customers.

Setting up a landing page is the easy part. Getting this to have a high conversion rate…that’s a different story altogether.

The overwhelming amount of online content published every day, combined with the ever-changing ways how customers decide what to buy, has made getting the right traffic to visit your blog more challenging.

Add to that is the reality that only 1-3% of your site’s traffic will convert into leads and customers.

So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.

[Read more…]

Filed Under: Marketing

7 Elements of a Perfect Social Media Video

July 8, 2019 by Blog Herald

Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.

One of these formats? Video.

[Read more…]

Filed Under: Marketing, Social Media, Social Media Marketing Tagged With: Social Media, social media marketing, Social Videos

How To Increase Your Ecommerce Sales Using Social Media

June 23, 2019 by Blogherald Blogger

With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.

Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.

[Read more…]

Filed Under: Marketing, Social Media Tagged With: Digital Marketing, increase your ecommerce sales, online store, Social Media

Why You Need Influencers for Your Brand In 2019

May 20, 2019 by The Blog Herald

What Is Influencer Marketing?

Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.

[Read more…]

Filed Under: Marketing Tagged With: blog marketing, brand influencers

The Difference Between Gillette & Nike Ads

February 18, 2019 by Blog Herald

Why one missed the mark and the other lifted sales by $6-billion

If you haven’t already seen the Gillette Ad, take a quick minute to watch it here. You’ve got to have context to the situation we’re about to discuss. It’s shocking on more than one level.

Yes, the Gillette ad speaks to the trend of virtue signaling. Yes, Gillette comments on what they believe to be “Toxic Masculinity”.

[Read more…]

Filed Under: Marketing Tagged With: ads, Marketing, Video Ads, Viral Video

How to Prevent Your Emails from Getting Marked as Spam

January 24, 2019 by The Blog Herald

spam email

If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this in turn will lead to increase in the bounce rate. It will also spoil the email sender reputation. 

[Read more…]

Filed Under: Guides, Marketing Tagged With: email marketing

Your Guide to Holiday Marketing

December 20, 2018 by Blog Herald

We are in the final days of the holiday marketing push. Make no mistake about it, holiday shopping started early again this year. But starting early rarely means finishing early when it comes to holiday shopping. Most shoppers aren’t willing to skip the holiday sales just for the chance to say they finished their shopping early. So, it’s not too late if you’re still trying to get eyes on your product or service.

[Read more…]

Filed Under: Infographic, Marketing Tagged With: eCommerce, Infographics, marketing strategy

Using Memes In Your Online Marketing Strategy

October 15, 2018 by Blog Herald

Chances are that you’ve encountered a meme in one form or the other, even if you’re not aware of it. As a matter of fact, it is nearly impossible to be an Internet user and not know what memes are.

A  meme can be a photo, a song, a short video, an animation or a GIF that contains ironic and yet comical messages. The text is used to provide commentary to a picture or any other meme format and the combination of the text and images is what makes a meme funny.  Although their main goal is to amuse, memes can be used for a wide array of purposes, including marketing. [Read more…]

Filed Under: Content Marketing, Marketing Tagged With: Marketing, memes

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