Did you know that over two-thirds of companies using marketing automation realize its advantages within six months of its implementation? Moreover, 71% of companies that are using marketing automation have been happy with the results. These are huge numbers! We have to look at marketing automation from a microscopic eye to understand what it’s capable of fully. [Read more…]
When you open your phone and scroll through Facebook, Instagram, or LinkedIn, it seems like there are hundreds of accounts who all have some secret to social media marketing that you don’t – how do they seem to get it right when you find it a struggle? [Read more…]
When you have a product to sell, your main focus should be marketing your product. Marketing is not always the easiest practice, especially when there’s a lot of competition out there. There are many factors to take into consideration when it comes to successful marketing, such as who your target audience is, what platforms you’ll use for marketing, and what your product can do to benefit the lives of your potential customers. You have to come up with a way that makes your product stand out from all the rest, and it can often involve some trial and error to find what works best for your business. [Read more…]
You may have noticed a boom in childhood pictures on social media. During the COVID-19 pandemic, people became more nostalgic than ever. In marketing terms, there’s always been a place for nostalgia. Remembering the past makes us feel good during hard times. Even teenagers and people in their twenties feel nostalgia for books, films, food, and products that defined their childhoods. [Read more…]
When was the last time you made a step-by-step analysis of what the experience on your blog is like for your customers? Not just a cursory run-through, but a cache-cleared, cookie-deleted, new-email-address wielding, fresh visit with a pen and paper by your side? It might be advisable to use a friend’s computer on a slower network in an unfamiliar environment, like a coffee shop or library. In fact, if you don’t have a friend’s computer to borrow, you can generally use one at the library. Here are a few of the key components to check. [Read more…]
Did you know that 68% of app developers surveyed mentioned an increased demand in the event app space since 2018? Or that 60% of marketers today agree that live event experiences at an event increase impressions and lead generations?
The beauty of marketing lies in the evolution of strategies and methods that adapt and change as the years go by, as more and more tools are introduced. First, it was Web 2.0 that marketers needed to adapt to, but fast forward a few more years, it’s now Web 3.0. [Read more…]
Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.[Read more…]
Digital marketers are always on their toes looking after powerful and successful techniques to generate more leads and make more conversions. Trends come and go, but email marketing remains the most common method of digital communication worldwide.[Read more…]
What happens when you’ve got a lot of information – about products or business, whether yours or your client’s – that you want your audience to understand effectively?
You could try the written route and write long posts going over the details one by one. Maybe, you could jump on Instagram and make a 45-minute-long marketing live stream going into each point you wish to cover…[Read more…]
A landing page is a vital element to have on your blog or website. Its job is to help you convert your readers to leads and, eventually, customers.
Setting up a landing page is the easy part. Getting this to have a high conversion rate…that’s a different story altogether.
The overwhelming amount of online content published every day, combined with the ever-changing ways how customers decide what to buy, has made getting the right traffic to visit your blog more challenging.
Add to that is the reality that only 1-3% of your site’s traffic will convert into leads and customers.
So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.