The traditional forms of marketing and advertising gave way to digital platforms some time ago. However, just because businesses have decided to market themselves online instead of on radio, television, or in magazines, it doesn’t mean that they’re actually marketing themselves any more effectively. Indeed, many companies misstep when they first enter the digital arena –– and a good deal more are still trying to cope with outdated strategies and campaigns. The good news is, you don’t have to throw away years of work to craft a marketing plan that works for you. To that end, here are three quick and cost-effective solutions to commonplace marketing problems: [Read more…]
5 Ways You Can Use Psychology to Boost Ecommerce Sales
When you’re running an ecommerce shop, you’ve got to pull all the stops to make a sale. You’ve probably already incorporated some on-page best practices, like Magento search to help your visitors sort through product and content more intuitively, or maybe you’ve added a live chat support feature and are reaping the benefits. Like the aforementioned tactics, fortunately, there are plenty of tricks you can utilize without scamming and manipulating your customers.
These psychological tricks are tried and true. Most likely, you already know about scarcity and the power of discount codes, but some psychological principles are slightly less popular–yet all are very effective. These strategies are proven to increase sales, and studies from around the world show just how malleable the mind of a consumer is. Converting through psychology is rooted in one thing…content. And content can only truly be displayed on your site by blogging. Product descriptions won’t get you very far in today’s world of discerning product enthusiasts. They want to ‘LOVE’ your product, your company, and your corporate culture. [Read more…]
5 Tips for Marketing to High-End Customers
When your product is an affordable cell phone, a pen, or another product that everyone must use, marketing to your target audience is simple. But when you have a niche-specific product or service that’s only meant for higher-end clients, it gets a little more challenging. The luxury product market is one of the most difficult when it comes to social media, digital marketing, and targeting. You know who your clients are, but attracting their attention is another matter altogether.
Don’t be intimidated at the prospect of marketing your brand to those with wealth and acclaim. With the right strategies, you can put your products in front of the right people and create a luxury brand people will talk about. [Read more…]
The Beginner’s Guide to Branding
Unless you live under a rock, you must have heard the term “branding” at least once in your life and know what’s it’s about. But here’s the thing- you may know only little, as the subject is surrounded by a plethora of misconceptions. For instance, small business owners think that branding is something that only the big corporates should care about, or that their business is a domain that doesn’t really need branding.
Truth is that no matter how small your business is, or whichever your industry is, you need branding. This is because without a brand your business doesn’t have an identity, a public face that the people can relate to. In other words, without branding, it’s nearly impossible to find your business amid hundreds of thousands of businesses out there. [Read more…]
Battle-Tested Social Media Marketing Strategies That Bloggers Can Do in Minutes
Let me guess: You are swamped with things to do, aren’t you?
As a blogger, not only would you have to create content for your website regularly (which would often take hours), but you’d also need to find clients, keep track of industry trends, polish your writing skills, and so much more. (That is, if you want to sustain yourself as a full-time blogger.)
With all the things on your plate, you’ll barely have enough time to market your website. [Read more…]
Five Essentials to Creating an Online Price List
When considering what goes onto your website, you will invariably be focusing on creating content that is of interest to visitors, making the site attractive, and ensuring that SEO aspects like the right keywords and good quality links are taken care of. In going through all this, you can almost feel embarrassed to talk about something as tawdry as how much your products or services cost.
But let’s not hide from the truth – your website is there to make money for your business, and that means you need customers to be pulling out their credit cards and making a purchase. Sooner or later, you need to tell them how much things cost, and you can only do that by providing a price list. Fail to do so, and potential customers will simply go elsewhere and find an alternative supplier that is more transparent. [Read more…]
Refresh Google My Business Listing for the Holidays
The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]
When WordPress & Email Marketing Collide: 15 Mistakes to Avoid at All Costs
As a WordPress user, you’re used to things being easy. You aren’t super savvy in Photoshop? Great, there are pre-built, high-quality WordPress themes for that. Not comfortable with coding? That’s fine, too. There’s probably a free plugin for that. What about content creation? Well, that’s where you may need a little help, but it’s not too hard to find these days.
When it comes to your business’s marketing efforts outside of WordPress, this is where things can get a little tricky. You know you need to start email marketing, but you’re not sure what the best practices are. You’re probably wondering, “Isn’t there a plugin that will take care of it for you?” (There is, but you shouldn’t use it.) [Read more…]
The Superheroes of Video Marketing Infographic
In the ever-expanding world of branded content, catering to what your audience wants has never been more important. Space is crowded everywhere you look: Social feeds are flooded with links (and tricky algorithms to boot), influencers are accepting more and more partnerships, and a proliferation of blog content means you better be the best resource for anything you are putting online.
So how are you supposed to compete? By giving the people what they want—in this case, video content. [Read more…]
5 Companies That Are Winning with Social Data and Email Marketing
Today’s marketing world is a competitive one. With new trends, techniques and innovative software popping up every year, sometimes every week, it can be hard to keep pace with evolving technology to keep a business current and relevant.
Many companies start out strong with various marketing strategies that show promise, but over time they fizzle out or fall flat. Evidence shows that email marketing is still one of the most effective channels today. The key is to adapt the email campaign to the customer and increase audience engagement. Big name companies are finding huge success in reaching their target audience by utilizing social media data with techniques such as personalization, automation and dynamic content. [Read more…]
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