You may have noticed a boom in childhood pictures on social media. During the COVID-19 pandemic, people became more nostalgic than ever. In marketing terms, there’s always been a place for nostalgia. Remembering the past makes us feel good during hard times. Even teenagers and people in their twenties feel nostalgia for books, films, food, and products that defined their childhoods. [Read more…]
When was the last time you made a step-by-step analysis of what the experience on your blog is like for your customers? Not just a cursory run-through, but a cache-cleared, cookie-deleted, new-email-address wielding, fresh visit with a pen and paper by your side? It might be advisable to use a friend’s computer on a slower network in an unfamiliar environment, like a coffee shop or library. In fact, if you don’t have a friend’s computer to borrow, you can generally use one at the library. Here are a few of the key components to check. [Read more…]
Did you know that 68% of app developers surveyed mentioned an increased demand in the event app space since 2018? Or that 60% of marketers today agree that live event experiences at an event increase impressions and lead generations?
The beauty of marketing lies in the evolution of strategies and methods that adapt and change as the years go by, as more and more tools are introduced. First, it was Web 2.0 that marketers needed to adapt to, but fast forward a few more years, it’s now Web 3.0. [Read more…]
Email marketing is all about engagement: how many people open and click through your emails. If you manage to get them to reply or forward your messages, you know you’re sending great content. But every list has inactive subscribers, as well, and managing them is key to better email marketing metrics. So, what do you do about inactive subscribers? Do you hold on to them, hoping they’ll eventually engage? Here’s why that’s not a good idea in the long run and why you’re better off removing them from your list.[Read more…]
Digital marketers are always on their toes looking after powerful and successful techniques to generate more leads and make more conversions. Trends come and go, but email marketing remains the most common method of digital communication worldwide.[Read more…]
What happens when you’ve got a lot of information – about products or business, whether yours or your client’s – that you want your audience to understand effectively?
You could try the written route and write long posts going over the details one by one. Maybe, you could jump on Instagram and make a 45-minute-long marketing live stream going into each point you wish to cover…[Read more…]
A landing page is a vital element to have on your blog or website. Its job is to help you convert your readers to leads and, eventually, customers.
Setting up a landing page is the easy part. Getting this to have a high conversion rate…that’s a different story altogether.
The overwhelming amount of online content published every day, combined with the ever-changing ways how customers decide what to buy, has made getting the right traffic to visit your blog more challenging.
Add to that is the reality that only 1-3% of your site’s traffic will convert into leads and customers.
So, rather than hustling to get more content published and promoting them like there’s no tomorrow, what you should be focusing on is improving your landing page’s conversion rate.
Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.[Read more…]
With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.[Read more…]
What Is Influencer Marketing?
Influencer marketing is the strategic process of researching, identifying and engaging with highly influential individuals on social media platforms who create high-impact content about your brand’s products or services. Influencers are trusted figures within their niche community that retain a loyal and engaged following on their social media channels. When they endorse and post content about a product or service, they are seen to possess knowledge and experience about what they are advertising to their followers.[Read more…]