Author Archive for Valeria Maltoni

With New World attitude and Italian style, Fast Company expert blogger and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age. Valeria also blogs at the Marketing Profs Daily Fix and Marketing 2.0.

Are you a Marathon Blogger or a Sprinter?

June 27, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 5 Comments

Blogging has probably matured a great deal since you started. Part of it is that it has reached critical mass, or tipping point, as it may be. The more people have blogs, the more blogs out there contending for everyone’s time and attention. Part of it is that thanks to all the great advice out [...]

How to be More Productive

June 13, 2008 | Filed Under Blogging, Features, Marketing | 3 Comments

It’s a common challenge we all encounter at some point or another. We are so busy getting through the basic tasks of publishing, that we become less organized - and thus less productive. The time we’d dedicate to marketing our blog and building relationships with readers vaporizes as we try to dig out from under. [...]

Can You Run an Online Publication?

May 30, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 1 Comment

Answer honestly. Do you have what it takes to run background research, fact check, spell check, grammar check, objectivity check. Wait a moment, wasn’t blogging supposed to be about opinion and voice? Yes it was, and so was journalism. You are allowed to feel, witness (experience), and document what you see through your human filter. [...]

3 Marketing Lessons from Benjamin Zander

May 16, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | Leave a Comment

“Waiter,” Boston Philharmonic Orchestra conductor Ben Zander exclaimed, “I have a perfect life, but I don’t have a knife.” He was having breakfast in a restaurant with a friend at the time. As he uttered those words, he heard a girl nearby giggling. They made eye contact, smiled together, and he went back to his [...]

Link-In Your Blog to the Business Community

May 2, 2008 | Filed Under Bloggers, Blogging, Features | 2 Comments

Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average person inside a large organization. By closer contact, [...]

Creativity Friday: Take the Best Ad Headlines and Make them Yours

April 18, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 7 Comments

Titles and headlines work really hard. Ask any copywriter worth their salt. They need to grab the attention of the casual observer, the passerby, and the multitasker and pull it right onto the page. In a split second, your reader will decide wether to stay or go.
Give your posts the green light by leveraging [...]

Are you Delivering a Blog Brand Experience?

April 4, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 6 Comments

All great brands have one main thing in common - what they promise and what they deliver are aligned. In other words, the experience of the user, reader, or customer is the value-add component. Joseph Pine and James Gilmore first talked about our shift from goods and services to events in The Experience Economy.
Experience implies [...]

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News

Ghost Bloggers Growing in Popularity?
July 18, 2008 | By Andrew G.R. | 2 Comments

Toronto’s Globe and Mail is asking the question that’s on everybody’s mind (sarcasm): Does rapper Kanye West have a “ghost blogger?”
While the concept of ghost writing is hardly new (celebs have been relying on professional writers to create content that is officially credited to them forever), it looks like ghost blogging is blipping onto [...]

PodPress Update in 10 Days
July 18, 2008 | By Thord Daniel Hedengren | 1 Comment

PodPress is probably the most used podcasting plugin for WordPress, and the one we’ve been using here at The Blog Herald. However, there have been issues with it since WordPress 2.5, and it doesn’t work with recently released 2.6. Among others that are frustrated are David Peralty, who’s written about the issue.
Luckily, the PodPress developer [...]

Twitter Outage Used to do Upgrades, New Design Being Tested
July 18, 2008 | By Thord Daniel Hedengren | Leave a Comment

Twitter experienced an unplanned outage, and is down and out for maintenance. They are using this outage to upgrade the affected database, according to a blog post. The service is still down, but hopefully we’ll be getting our microblogging cravings satisfied soon.
Speaking of Twitter, they have apparently tested a new design on select users. SheGeeks [...]

Unannounced Blogging Hiatus
July 17, 2008 | By Andrew G.R. | Leave a Comment

I’m back after a three-week bout of NoBloggingitis (be careful, it might be contagious). I never intended not to blog. Simply put, life just got in the way. The big event in my life was selling my place and moving into a new one. While I expected it to be stressful, [...]

Female Bloggers Want Out of Playboy Poll
July 17, 2008 | By Thord Daniel Hedengren | 3 Comments

Veronica Belmont and Sarah Austin wants out of the sexiest female bloggers poll on Playboy, according to a story on TechCrunch, but Playboy says no. It would, of course disrupt the poll. While I have no love for these kind of polls, and the Playboy one is no exception, I do think that if you’ve [...]

Pownce App Updates
July 17, 2008 | By Thord Daniel Hedengren | 1 Comment

Microblogging service Pownce have updated their Pownce Desktop app to 2.0, which means you’ll get embedded media, notification alerts, friend management, and more. Pownce Desktop 2.0 is in alpha, and free to download.
The Pownce developers have also made an iPhone and iPod touch version available from the iTunes App store. Free, of course.

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