Author Archive for Valeria Maltoni

With New World attitude and Italian style, Fast Company expert blogger and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age. Valeria also blogs at the Marketing Profs Daily Fix and Marketing 2.0.

Are you a Marathon Blogger or a Sprinter?

June 27, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 5 Comments

Blogging has probably matured a great deal since you started. Part of it is that it has reached critical mass, or tipping point, as it may be. The more people have blogs, the more blogs out there contending for everyone’s time and attention. Part of it is that thanks to all the great advice out [...]

How to be More Productive

June 13, 2008 | Filed Under Blogging, Features, Marketing | 3 Comments

It’s a common challenge we all encounter at some point or another. We are so busy getting through the basic tasks of publishing, that we become less organized - and thus less productive. The time we’d dedicate to marketing our blog and building relationships with readers vaporizes as we try to dig out from under. [...]

Can You Run an Online Publication?

May 30, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 1 Comment

Answer honestly. Do you have what it takes to run background research, fact check, spell check, grammar check, objectivity check. Wait a moment, wasn’t blogging supposed to be about opinion and voice? Yes it was, and so was journalism. You are allowed to feel, witness (experience), and document what you see through your human filter. [...]

3 Marketing Lessons from Benjamin Zander

May 16, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | Leave a Comment

“Waiter,” Boston Philharmonic Orchestra conductor Ben Zander exclaimed, “I have a perfect life, but I don’t have a knife.” He was having breakfast in a restaurant with a friend at the time. As he uttered those words, he heard a girl nearby giggling. They made eye contact, smiled together, and he went back to his [...]

Link-In Your Blog to the Business Community

May 2, 2008 | Filed Under Bloggers, Blogging, Features | 2 Comments

Last week I participated in a panel to talk about the use of social media for your business. Specifically, we addressed the needs and questions of entrepreneurs, solo-preneurs, and small business owners. This demographic tends to be in much closer contact with their customers than your average person inside a large organization. By closer contact, [...]

Creativity Friday: Take the Best Ad Headlines and Make them Yours

April 18, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 7 Comments

Titles and headlines work really hard. Ask any copywriter worth their salt. They need to grab the attention of the casual observer, the passerby, and the multitasker and pull it right onto the page. In a split second, your reader will decide wether to stay or go.
Give your posts the green light by leveraging [...]

Are you Delivering a Blog Brand Experience?

April 4, 2008 | Filed Under Bloggers, Blogging, Features, Marketing | 6 Comments

All great brands have one main thing in common - what they promise and what they deliver are aligned. In other words, the experience of the user, reader, or customer is the value-add component. Joseph Pine and James Gilmore first talked about our shift from goods and services to events in The Experience Economy.
Experience implies [...]

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