It’s a common challenge we all encounter at some point or another. We are so busy getting through the basic tasks of publishing, that we become less organized – and thus less productive. The time we’d dedicate to marketing our blog and building relationships with readers vaporizes as we try to dig out from under.
If you’d like to find more time to share your ideas with others and attract a greater number of readers, you need to become more productive. You can start with five easy steps.
1. Put your bookmarks on de.licio.us. In fact, dump everything you might need later into de.licio.us. Not only can you search your links much faster than using your browser’s built in tools, your bookmarks will be available anywhere you go.
2. Find an RSS reader or web-based service you like, load the sites you visit regularly, and get familiar with the interface. This is the single most effective think you can do to optimize your online productivity. You’ll spend less time loading sites and hunting for data — and more sorting what you need. Hint: Google Reader.
3. Unsubscribe. It’s easy to get caught up in the noise of Web 2.0. Do you really need pokes and superpokes on Facebook? Did you just blow an hour of daylight on Twitter? Dump it. Decide what’s important, and stick with it.
4. Get your projects organized. One great way is Basecamp — a no-nonsense planning and management system suitable for personal or group use. Set goals, share files and information, whiteboard — in short, make it happen. There’s a free version suitable for single projects. The Basic plan is $24/month, and is as much project management as most small businesses will ever need.
5. Many hands make the job easier — or at least give you a living knowledge-base. So network — but be smart about which one you choose. Facebook has a huge user base, but may offer more distractions that your personal productivity allows. If you’re building a professional network, consider LinkedIn. It is more focused on business and you will find that members are open to helping you with marketing questions.
These are just five tools. What are some of your favorites?
Author: Valeria Maltoni
With New World attitude and Italian style, Fast Company expert blogger and Conversation Agent Valeria Maltoni demonstrates her unique talent for synthesizing marketing, public relations, and communications. See how customer relationships are always conversations, and why this knowledge is essential to doing business in the Information Age. Valeria also blogs at the Marketing Profs Daily Fix and Marketing 2.0.