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February 24, 2015

5 Ways to Make Customers Part of Your Marketing Strategy

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Steve Jobs famously said, “You can’t just ask customers what they want and then try to give that to them.” When it comes to envisioning new products, he might have been right — customers don’t always know what they want until you show it to them. However, marketing is different. It’s about building relationships. If you expect a relationship to succeed, you have to listen to what the other person wants.

As a marketer, you can model potential customer buying paths, but guess what? Your customers may or may not comply with them. Perhaps it’s time to stop modeling and start asking them what they want. They just might end up doing your marketing for you. read more

January 7, 2015

6 Lifesavers for Bloggers

Man typing on laptop

Being a freelancer blogger is no easy task; after all, it’s pretty stressful not knowing when a project will end, figuring out where your next client is coming from, or making sure that you’re completing blogs in the right amount of time to lead to a lucrative hourly rate. Luckily, there’s a plethora of other professionals at the ready who can make your blogging career a little easier. Get them on your side, and on your payroll, to maximize your earnings.

There are new freelance opportunities popping up everywhere, and The Guardian is reporting on some of them, but did you know that freelance bloggers are the perfect match for other freelancers? “Freelancing” is an industry in itself, and blogging is just a small part of it. You can’t be expected to also be an expert accountant, attorney or HR specialist, so make sure you have these lifesavers at your fingertips:

1. AP/AR

Tracking your accounts payable and accounts receivable is crucial to keeping your bottom line intact. For the tech savvy blogger, there are many software options, but you might prefer relying on a bookkeeping specialist. Check out Business News Daily for tips on the best software for your needs, or find a local freelancer with a solid portfolio to take care of line items for you. However, AP/AR isn’t complete with itemizing your deductions. read more

December 17, 2014

What the New EU VAT MOSS Legislation Means for Bloggers and How to Manage It Effectively

Editor’s note: This post was written by Jawad Khan, a content marketing consultant and a freelance blogger for hire. Follow him on his blog Writing My Destiny, Twitter and Google+.

EU VAT MOSS

You’ve always wanted to live the internet lifestyle and build a steady stream of online income. Every successful blogger you’ve read recommends creating your own products and focusing on building an online business instead of just being a freelancer.

But unfortunately, the law makers in the European Union have just made digital product selling much more difficult. If you are selling digital products from your website and have customers from the EU then you need to be aware of the tax rule changes in the EU and how they will impact you. read more

June 30, 2014

10 Tech, Digital, and Social Media Conferences to Attend in 2014

We’re halfway through the year, and a lot of things have happened in the tech, digital, marketing, and social media scenes. The landscape is in a constant state of flux, with brilliant minds from all over the world contributing to its evolution.

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One thing that every professional in these niches has to prioritize is professional improvement, and that may include learning on one’s own by reading, networking online or via conferences, among other things. That is why we decided to put together a list of tech, digital, and social media conferences you can still look forward to this year.

While some are pretty near (in terms of date), others are still some months away, so you can plan your trip – choose cheap flights via comparison sites, find an affordable hotel via sites such as Uyora, and of course, plan other touristy stuff you can do when not participating in a session. read more

May 19, 2014

Win One of Three Premium Themes from ThemeFuse!

premium wordpress themes

There are so many WordPress themes to choose from, but premium themes are not always the go-to choice of users simply because they have to pay for it.

There’s no doubt that WordPress is an awesome platform – not the least because of the wide variety of themes you can choose. If you use WordPress for your website or blog, you’ll love the style and quality offered by these themes.

This week, we’re giving you the chance to get a premium theme from ThemeFuse, totally for FREE! read more

April 30, 2014

How to Use the Art of Email Marketing to Launch Your Blog & Start Converting

Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.

email marketing for bloggers

To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. read more

April 2, 2014

Upgrade Your Design With The New Colossal Bundle From Inky Deals: Giveaway!

Being a blogger means knowing – and doing – a bit of everything; from a little of blog design to search engine optimization to content marketing. While you may not be an expert on blog design, or design in general, it pays to know the basics and to use the right tools to help elevate your blog.

That’s where Inky Deals can help you. A deals site targeting designers, Inky Deals also caters to anyone who has the slightest inclination toward design.

If you are looking at purchasing premium resources and tools for whatever project you may be working on, then this site is the place to go: you get some of the best tools at the best prices. read more

February 3, 2014

How to Build a WordPress Theme

Have you always wanted to build a WordPress theme that suits your preferences, meets your needs, and satisfies your design standards? Of course, you’ll need to have a bit of tech know-how. You can always go for builders that generate the code for you in the background so that you only have to work with a visual editor, but it always helps to grasp the basics of HTML and CSS – at the very least.
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Assuming you have all that down pat, how do you build a custom WordPress theme? Furthermore, what do you do once you’ve built it? read more

January 28, 2014

Dutch ISPs can stop blocking the Pirate Bay

Dutch ISPs can stop blocking the Pirate Bay (via The Inquirer)

A COURT IN THE HAGUE has ruled that local Internet Service Providers (ISPs) can stop trying to block The Pirate Bay because blocks are overbearing and do not work. A ruling from the court, released as a PDF, sees justice side with two ISPs that have…


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January 13, 2014

Google Releases Compute Engine to the Public

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Few names are as recognizable and highly regarded in the tech industry today as Google. When thinking of the latest and greatest trends in the industry, people often jump right to this tech giant. One of the areas that has been noticeably lacking in the vast portfolio of Google’s offerings are services related to cloud networking. Google has seen vast successes in areas like search, mobile, web apps, and a wide array of other consumer and enterprise offerings. This track record of success kept tech analysts on edge as they anticipated the release of Google Compute Engine, which remained in beta testing for a lengthy period of time. The recent announcement by Google executives that Google Compute Engine is out of beta sparked a flurry of interest from the public and media alike as it seems Google has released a major contender to become a top cloud application web hosting service in the coming months. read more