Chitika has announced a new, large contextual ad unit that they’ve chosen to name the MEGA-Unit.
At first glance it’s just another ad size (550×250 in fact) but what’s more extraordinary are the claims being made by some of the people using it.
Chitika reckons that, across the network as a whole, the unit’s click-through rate (CTR) is four times higher than other ad units.
Added to which, Chitika cites three real-world examples. [Read more…]