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Chitika adds MEGA-Unit to Premium ads

Chitika adds MEGA-Unit to Premium ads

Chitika has announced a new, large contextual ad unit that they’ve chosen to name the MEGA-Unit.

At first glance it’s just another ad size (550×250 in fact) but what’s more extraordinary are the claims being made by some of the people using it.

Chitika reckons that, across the network as a whole, the unit’s click-through rate (CTR) is four times higher than other ad units.

Added to which, Chitika cites three real-world examples. increased revenue from $85 per month to $2,000 per month by adding the site (that’s around a 2,350% increase). reported a 721% increase in income “without any noticeable knock on effect to our other income providers”, while doubled eCPM and revenue by adding the MEGA-Unit to one page.

These are likely to be top-end examples, and some of the buzz may well wear off as visitors become used to the new format. However, if the claims are true, it’s a pretty impressive leap in revenue by simply implementing a new type of ad in the same program.

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I’m testing out the new format on a couple of blogs that already do fairly well for Chitika advertising.

Of course, as with any advertising, you’ll have to balance the desire to generate revenue with placating keeping readers, and that will vary from site to site and blogger to blogger.

Chitika has had significant bad press in the past. What do you make of the latest addition? Just another type of ad or are they on to something?

View Comments (2)
  • That’s just fine and dandy, but don’ you think 550×250 is a little big? I’m sure some blogs (Engadget, TechCrunch, Gizmodo) wouldn’t mind adding another 100,000 or so pixels of ad space to their pages, but I like my readers too much to shove an ad like that in their face.

  • Hi Andy, nice post here =)

    I just would like to add a quick clarification about Premium ads. They are actually NOT contextual- we do not read any of the information on the page when we target our ads, we base it off a search query entered into the search engine before a visitor reaches your page/site.

    This way it can be used with Google Adsense without violating their terms.

    Karla Escolas
    Chitika, Inc.

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