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September 29, 2008

The Future of Blog Spam

When Steven Carrol of The Next Web admitted to using a content generation service known as Datapresser, reportedly after seeing it used by an unnamed author at TechCrunch, he seemed to indicate that it was the future of mainstream blog publishing.

But while there is no doubt that at least some mainstream blogs use content creation tools to aid in meeting their deadlines, content generation has found a much more comfortable home with another group, spammers.

Creating content from nothing has always been something of a holy grail for spammers. Traditionally, filling their junk blogs has required scraping content from article databases, other blogs (usually without permission) or other sources. This has made them easy for search engines to spot and also drawn the ire of many bloggers who have had their content reused.

But technology is advancing and content generation is becoming increasingly practical. Many spammers have already moved to it and it seems likely that others will follow soon. This has some strong implications for both the future of spam and the Web itself. read more

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