December 3, 2010
Foursquare is great if you want to share your location with friends or let burglars know when you’re not home, but a TV show? That’s something I would never have thought, but apparently Endemol USA has and they are trying to figure out how to integrate the location based service into a new TV show they are currently developing.
Endemol has even went so far as to receive an exclusive development deal which will allow them to create the show.
According to Variety, the show will have “an “Amazing Race”-style competitive element, in which participants travel to various sites.”
With 5 million users already checking in with Foursquare an audience is definitely available and it could lend itself to a “play at home” vibe which could add to the excitement for the show. read more