June 24, 2011
Facebook has actually made social connections more entertaining, rendering even some of my most boring relatives, friends, co-workers, and casual acquaintances a bit more interesting.
Now that Netflix chairman and CEO Reed Hastings has joined Facebook’s board, I’m wondering what’s going to be down the road of my life on Facebook. Will I one day look up from my laptop and ask my wife to watch a movie or TV show on Facebook?
Clearly, as Facebook inches towards reaching 1 billion users sometime next year, it is looking for more and more ways to keep people logged in. Games are obvious time consumers and so is music. Movies and TV? Definitely. (Even if it means watching Green Lantern laying a big fat egg at the tills.)
As an additional revenue stream (which Facebook probably needs more than just traffic), perhaps it’ll lead to seamless social network TV/movie promotion that actually brings bigger bucks. That will definitely come in handy, if and when, Facebook goes public next year and needs to support its profitability profile.