There are more than a billion Chinese people and a lot of them are not using Twitter, because it’s banned. These are the two major advantages of Weibo (which translates in English as “micro-blogging”) that has allowed it to cross the 200 million registered user milestone in two years, a feat that took Twitter about five years.
Just to show off it’s emerging dominance in Chinese cyberspace, which should include not only the People’s Republic of China but all countries where people read Chinese characters or speak Mandarin or Cantonese, Weibo took out a seven story ad on Times Square. Clearly, the message to the markets of the world is that if you want to sell anything in Chinese cyberspace, then you have to deal with Weibo.