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August 14, 2012

Google Buys Newspaper Ad That Attacks Newspaper Ads

Filed as News with 2 comments

Google AdwordsWhile a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.

Published inCanadasGlobe and Mailnewspaper the ad went after the paper and its fellow newspapers.

In the ad Google proclaims:

You know who needs a haircut? People searching for a haircut, and “Maybe thats why ads on Google work.

The ad wastweeted by reporter Steve Ladurantayewho provided the following caption:

An ad for Google ads in todays Globe demonstrates the value of print ads, yes? read more

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