While a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.
Published in Canada’s Globe and Mail newspaper the ad went after the paper and its fellow newspapers.
In the ad Google proclaims:
“You know who needs a haircut? People searching for a haircut,” and “Maybe that’s why ads on Google work.”
The ad was tweeted by reporter Steve Ladurantaye who provided the following caption:
“An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?” [Read more…]