Celebrity Blogs Future Winners?


Folio has been reading the Lost in Transition: The Revolution of Celebrity Media (PDF) report, and reasons around the issues celebrity magazines have and are facing today. What’s even more interesting is that the web, including celebrity blogs, is viewed as the future winners.

In terms of the future of celebrity media M&A, “select Web sites”—such as perezhilton.com—“should be acquisition targets” as they appear to resist the recession’s downward pull and continue to attract eyeballs and advertisers.”

[Read more…]

Hello Magazine gives readers blogging opportunity

Celebrity-watching Hello Magazine Online is giving readers the opportunity to blog for the magazine.

Anyone who is “articulate, opinionated and itching to share [their] thoughts about the lives of the rich and famous” can apply to become an official hellomagazine.com blogger.

In an interview with the Online Journalism Blog, Online Marketing Manager David Witcomb talked about the details. [Read more…]

Printed Blog Magazine Set to Launch

Would you pay $40 a year for a printed magazine about blogging? Interactive Global Media hopes so as they get set to unveil Bloghology, a publication that promises advice, interviews and useful how-tos designed to entertain and educate beginners and experts.

While there are plenty of sources to stay abreast of the latest blog happening (such as this fine Web site!), print pubs are few and far between. Not only do they require a lot of work to produce, they are quite expensive to design, print and distribute.

The digital component of Bloghology is a social network that is a collection of bloggers profiles, photos and links. Look for the first edition to drop at the Blog World and New Media Expo in Las Vegas later in September.

With an initial run of 40,000 copies Bloghology will be available four times a year.

Would your drop $40 a year for a blogging magazine?