Monetizing Manny Pacquiao

Over the weekend, the streets of Manila were pretty much empty. Which is a rare case to consider. The malls had no people. Sunday lunch out was pretty much dead — a whole nation was glued to the television watching the Pacquiao vs. Hatton fight at the MGM Grand in Las Vegas. With 8 seconds to spare in the second round, Pacquiao landed a stunning left blow into Hatton’s lower jaw sending him to sleep, and a TKO.

But Pacquiao wasn’t the only winner that evening — dozens of Filipino bloggers cashed in from page views netting thousands of dollars from the search engines:
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