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August 24, 2008

Even small Midwestern junior colleges are using Social Networking to recruit and grow

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Danville Area Community College, a small junior college located in Danville, Illinois, is following one of the latest trends – using social networking tools such as Facebook and Myspace to recruit students.

An article in today’s Danville Commercial-News tells the DACC story:

So this summer, Danville Area Community College Marketing Director Lara Conklin decided to meet prospective DACC students where they spend a lot of their time — on social networking pages.

DACC now has its own facebook.com and myspace.com sites.

The pages seem to be working.

DACC, a male, single, 61-year-old Virgo, has 65 friends, according to Myspace. Facebook lists more than 200 friends, Conklin said.

The DACC accounts were added to the social networking sites a little over a month ago, so any direct marketing success as a result has yet to be determined.

The college considers the experimental program a success so far…

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August 13, 2008

Facebook now the most trafficked internet site in the world

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According to BusinessWeek, Facebook is now the most trafficked internet site in the world having recently surpassed MySpace. Facebook has over 132m users at the time of this post.

BusinessWeek’s Catherine Holahan writes:

When Facebook CEO Mark Zuckerberg wants to illustrate the impact of his social network, he tells a story about several young religious militants from Lebanon who changed their view of Western culture through Facebook friendships. The subtext to the tale is that free expression of ideas, enabled by the Web, bridges deep cultural divides. But we knew that: It’s one of the central concepts behind the Olympics, after all. What we didn’t know is that Facebook is in Lebanon.

Holahan credits some of Facebook’s success to the fact that instead of offering local language versions of the site, they opted for a technological solution and have instead provided translation tools into several languages. This has enabled Facebook to rollout in more countries than its competition – using highly accurate – and individually adjustable – translation tools.

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April 17, 2008

Horror Flick on MySpace

Want a reason to visit MySpace? Are you into horror flicks, especially those gory things, with zombies and vampires? Yeah?

Then maybe it wasn’t such a bad idea to release the vampire horror movie Beyond the Rave (IMDB) on MySpaceTV (which is MySpace, really), from Hammer Films. New parts of the movie will be released every Monday and Wednesday for the next ten weeks or so. And if you prefer games, well, there’s one available.

I’m a bit curious as to whether this is a PR stunt for Hammer Films, which apparently recently got another life when John de Mol (who did The DJ Kat Show according to Wikipedia) bought it, according to the press release, or if it’s a MySpace thing to remind people that they’re still hanging in there.

It’s an interesting stunt no matter what, but I won’t follow it. Horror movies isn’t my cup of tea.

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December 4, 2007

Universal Shortens MySpace Music

I usually don’t write much about the social networks out there, mainly because I’m pretty fed up with them. Yes, I’m on Facebook but do I care about me being there? Nope, I’m sick of it, really, and are just hanging around because of some discussions in various groups.

The main competitor, MySpace, doesn’t appeal to me at all, it’s an ugly mash of grotesque taste in my opinion. Surfing MySpace hurts my eyes.

I do, however, enjoy music, and I can listen to that on MySpace, since most bands have a page there. That means that I can listen to the songs and decide wether I should buy the album or not, since I won’t settle for the crappy sound quality offered.

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October 5, 2007

Mark Cuban’s Blog Powering “Dancing With Stars” Success?

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Fans of the American version of Dancing With The Stars, might be puzzled as to why one of the contestants, Mark Cuban, continually avoids the jaws of defeat week after week.  Well, the billionaire owner of the Dallas Mavericks also happens to be a prolific blogger, staying true to his geeky roots (he sold broadcast.com to Yahoo as the source of his McScrooge-like billions).

And it so happens that in addition to his notoriety as an “involved” owner of a professional basketball team, Mark Cuban is *also* using his very public blog to rally votes towards his continued survival.

As I told every entertainment and news show that interviewed us after the show and this morning, the support of people who read this blog, the support of the many bloggers who got behind Kym and I and the Facebook and Myspace nations and networks that rallied behind us are what kept us alive on the show.

The Nerd Herd was in full effect. This was truly an internet showing and I cant thank everyone enough and I truly hope we earn the same level of support next week.

While every contestant on your favourite public-can-vote reality show probably does round up their own niche of fans, I think this is probably the first time a blogging “personality” has used the power of blogging and social media to boost his efforts.

We may never know how much of a contribution his blogging / Facebook / MySpace fans have made to his continued success on the show, but if his ongoing dancing skills are any indication, it will need to be momentous.

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May 16, 2007

Blogging soldiers in Iraq face greater restrictions

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According to recent reports, US Army soldiers stationed in Iraq are being further restricted as to the sites the can access and they’re allowed online activities.

The reasoning for these restrictions, which see sites such as YouTube, MySpace, PhotoBucket, MTV, Hi5, and Live365 being blocked, is that of security and technological limitations.

Many relatives of servicemen and women, though, see it as a form of censorship, put in place to cover up a war that’s going badly.

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May 15, 2007

Lily Allen feels online support from fans after emotional blog entry

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The British singer Lily Allen felt the love and concern of her fan base after she wrote an emotional post on her official MySpace blog (warning: it’s bright!)

An outspoken advocate of individuality and self-belief, her uncharacteristic post read:

“I used to pride myself on being strong minded and not being some stupid girl obsessed with the way I look. I felt like it didn’t matter if I was a bit chubby cause, I’m not a model, I’m a singer. I’m afraid I am not strong and have fallen victim to the evil machine. I write to you in a sea of tears from my hotel bed in Seattle, I have spent the past hour researching gastric bypass surgery, and laser liposuction.”

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May 2, 2007

Making a living from your creative work

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I often write about interesting social media tools and sites. In the age of user-gen and social networks, there is no shortage of places where people can express themselves. As media creation and consumption patterns change how are writers, directors, musicians, and actors going to sustain themselves? Will it be possible for content creators to bypass the traditional distribution system all together? Could they make a living with their creative efforts by harnessing the power of the internet?

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April 24, 2007

Is Your Blog On MySpace News Yet?

Add another one to the pile. MySpace is the latest of the big players to adopt the socially driven model for news delivery. Being one of the top 10 most visited sites on the web, its natural to expect a lot from such an offering. It also begs the question, with a user count that is an order of magnitude higher than all other social news sites, can MySpace News be more relevant?
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April 23, 2007

Four out of five blogs are offensive or dangerous, scaremongering survey claims

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I love surveys and research that takes an entire section of the Internet and makes some grand, and potentially scaremongering, claim about how dangerous it is.

Research carried out by ScanSafe (yes, conveniently they do make Internet security software) claims that four out of every five blogs contain potentially offensive content, such as pornography or adult language, whilst about one in twenty contain potentially catastrophic computer viruses, spyware, and other harmful software.

However, it transpires that the biggest culprits are YouTube (which I thought was a video sharing site, not a collection of blogs), and MySpace.

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