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September 7, 2011

Smartphone Users Less Likely To Checkin Than Perform Other Tasks [Study]

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Foursquare and GowallaGeo-location based services such as Foursquare and Gowalla may be growing their active user bases but they aren’t exactly the most popular programs among Smartphone users.

According to a recent study by the Pew Research Center, Foursquare and other location based applications are the least popular apps among smartphone users.

The survey asked 2,277 adults about their preferences when using their phones and more than half said they access social networks, send photos and view email, while only 12% of smartphone owners say checkin services are a regular part of their daily routine.

The study also found that checkin users are even less likely to share their location to Facebook and Twitter with just 9% of internet users and 14% of  experience social media users posting their locations to social networks.

Here’s a look at how Smartphone users are utilizing their devices programs: read more

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