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April 26, 2011

Facebook Deals Launching Tonight In United States

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Facebook Logo A leaked embargo notice posted by the New York Times and picked up by TechCrunch is claiming that Facebook Deals is in the process of launching in the United States, a move that could be realized in all initial launch locations by Monday night.

The program which launched 3 months ago in Europe is seen as a direct competitor to Groupon, Living Social and Google Offers among other social buying platforms.

According to the report the program is first launching in Atlanta, Austin, Dallas, San Diego and San Francisco with other cities to follow in the near future.

Much like their competitors, Facebook will offer deep discounts to customers of their service, discounts provided by company’s around the country who want to sell their products quickly and introduce new users to their offerings.

While there is no certain future for Facebook Deals, the company does have some huge advantages against their competitors which in turn could signal major trouble for Groupon. For example, rumors are circulating that retailers may not have to pay for the service. Under current business models businesses must pay social buying sites a percentage of their sales in order to secure their services, however Facebook may decide to profit only when Facebook Credits are used to buy products, allowing retailers to keep more of their upfront profits when users pay with credit cards and other payment services outside of Facebook’s virtual currency.

According to the report, Facebook Credits will be allowed to be used as payment and let’s be honest for a moment, how many users who meant to buy “in-app” products are going to unload their virtual real world cash on a really cool deal they see on Facebook Deals before they buy that next Farmville add-on they were planning to grab. Impulse spending is the name of the game and with their Facebook Credits making a huge splash for the company Facebook can already tap into users who with a few simple clicks may be willing to buy products from their deals platform. read more

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April 21, 2011

Google Offers Launches, Promises 50% And More In Savings

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Google Offers Screenshot

Google Offers, a direct competitor to social coupon website Groupon was officially launched in “beta” form on Thursday.

The platform is currently in limited release, offering service in the following geographical areas:

Portland, Oregon; Oakland/East Bay and San Francisco, California: and downtown, midtown and uptown New York City. While those areas are all listed, only Portland is immediately offering beta offers and at this time no deals have been made available.

Google first revealed the program in January. The program works much the same way as Groupon and LivingSocial, however instead of needing to visit a website users receive a local deal each day directly in their email and then have a specific amount of time to act on that deal, more than like 24 hours in most cases.

It will be interesting to see if Google’s failed $6 billion buyout of Groupon will end up being a positive event for the company.

Here’s a video describing how Google Offers works: read more

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