Most businesses understand the importance of having a website these days, and a significant portion of new businesses today get their start exclusively with an online storefront. Websites can be great money-making tools, putting your business in front of more people and offering faster, more efficient transactions for your products and services. Accordingly, most entrepreneurs invest in their online presence to increase the amount of revenue they can generate there. [Read more…]
For a business owner, Social Media presents a unique proposition. It is unique in the sense that the opportunities offered by Social Media sites like Twitter and Facebook are like a bait to bigger brand awareness. However, at the same time the viral nature of the Social Media platforms implies that a business would need a solid strategy to tap these media for business and brand promotion because an ill-conceived campaign, backed by a flawed Social Media strategy could become a major bottleneck to the areas of brand promotion, brand awareness and brand positioning.
There can be no denying of the fact that Social Media is one of the fastest media that can be employed to spread a word around. This is so true when you look at how successfully political situations from across the world have been advertised with a special mention going out to the Egyptian crisis of the Tahrir Square. On a similar basis, the natural catastrophic incidents like the Japanese Tsunami have been covered by the people who were on the ground and this has eventually resulted in a better understanding of the ground reality from the perspective of extending timely help and aid to the affected people. [Read more…]