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July 30, 2011

President Obama Starts #Compromise Twitter Campaign, Loses 37,000 Followers

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President ObamaPresident Obama on Friday asked his 9 million Twitter followers to contact their Republican Congressmen to “ask them to support a bipartisan solution to the deficit crisis” and because of his “#compromise” campaign the President quickly lost more than 37,000 Twitter followers.

According to NM Incite the #compromise tag was used more than 22,000 times and was seen by 36 million Twitter users by 5 p.m. ET on Friday, while the President himself was mentioned in 28,000 tweets.

Of the 28,000 Tweets to the President only 13% showed negative criticism of his call for a bipartisan debt ceiling bill, yet he lost some 37,000 users.

Here’s a progress chart that shows how quickly the President was losing supporters: read more

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March 28, 2011

Kraft Turning Tweets Into A Commercial In Next 24 Hours

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Kraft Macaroni And CheeseHave you been tweeting about the goodness of Kraft Macaroni & Cheese? If you have a TV spot featuring your tweet and Twitter username could start appearing on Kraft commercials in the next 24 hours as part of the company’s new push to reach out to customers using social media.

Twitter employees and the peeps at Crispin Porter + Bogusky are spending the day browsing around the Twitterverse, looking for the right tweet to feature in a new ad.

The company will find five tweets that feature the words “Mac & Cheese” and will then create separate commercials around each tweet. The main winner will play during TBS’ airing of talk shows Conan and Lopez Tonight while the other four will be showcased on the company’s Facebook page. read more

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