Study Says Twitter Revenue Will Reach $400 Million By 2013

Twitter Revenue Growth Chart

Twitter BirdNearly since it’s inception Twitter has been attempting to find new ways to generate revenue and now thanks to their “Promoted” products a new study suggests that the company’s revenues will grow from $45 million in 2010 to nearly $400 million by 2013.

According to tracking firm eMarketer Twitter in 2011 is on pace to earn $139.5 million, a 210% incrase over last years numbers.

According to Debra Aho Williamson, principal analyst at eMarketer:

“Since their debut in April 2010, Twitter’s Promoted Products have proven successful in the U.S.,” while she adds “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.”

With a user base that currently sits at 100 million active users the estimated revenue stream growth from Twitter could increase over the $400 million estimate if Twitter finds new ways to engage users and grow their base. In comparison Facebook current serves more than 800 million users worldwide. [Read more…]